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Viewability contributions towards a better online advertising ecosystem

• Authors : Expósito Ventura, Marta; University/Department: Universitat Politècnica de Catalunya. Departament d'Enginyeria Telemàtica; ...

Subjects: Viewability; Online advertising; Web technologies

• Source: TDX (Tesis Doctorals en Xarxa)

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Brand promotion through online advertising: current tools

• Authors : K. A. Arzhanova; A. I. Eremeeva

Subjects: online advertising; brand promotion; advertising

• Source: Цифровая социология, Vol 7, Iss 1, Pp 32-40 (2024)

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Development of Media Holding in the Context of the Dual Media Services Market Formation

• Authors : Anastasia V. Gorelkina

Subjects: media industry; dual media market; media product

• Source: Вестник Кемеровского государственного университета. Серия: политические, социологические и экономические

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The Impact of Online Advertising on Store Visiting: Saudi Arabia

• Authors : Rim Zouaoui; Rabeb Hamdi

Subjects: implication; mediating; moderating

• Source: Marketing i Menedžment Innovacij, Vol 15, Iss 1, Pp 1-66 (2024)

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THE IMPACT OF ONLINE ADVERTISING ON PURCHASE INTENTION: A STUDY ON SENKA PERFECT WHIP PRODUCT YOUTUBE AD VIEWERS

• Authors : Aulianaa L.; Marginib R.P.; Barkahc C.S.

Subjects: online advertising; purchase intention; youtube

• Source: Russian Journal of Agricultural and Socio-Economic Sciences, Vol 146, Iss 2, Pp 63-74 (2024)

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The Impact of Online Advertising on the Purchase Decision

• Authors : Georgiana Elena Constantin; Anca Ioana Blaga

Subjects: online advertising; digitalization; purchase decision

• Source: Ovidius University Annals: Economic Sciences Series, Vol XXIII, Iss 2, Pp 418-425 (2024)

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Programmatic Advertising and Online Publishers: The Case of Libertatea.Ro

• Authors : Ungureanu Andrei; Belaşcu Lucian; Horobeț Alexandra

Subjects: online advertising; digital advertising; programmatic advertising

• Source: Studies in Business and Economics, Vol 18, Iss 3, Pp 306-321 (2023)

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E-grocery development trends in the Russian regions

• Authors : M. D. Magomedov; E. Yu. Alekseycheva

Subjects: regional development; economic activity; material well-being of families

• Source: E-Management, Vol 6, Iss 3, Pp 15-23 (2023)

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Development of rules for budget allocation and methods for evaluating media plans for the digital space

• Authors : D. A. Khokhlov

Subjects: online advertising; media planning; digital marketing

• Source: Вестник университета, Vol 0, Iss 8, Pp 137-147 (2023)

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Hypervideo as a tool for interactive advertising

• Authors : Ortiz, Maria J.; Moya, José A.;

Subjects: Interactive advertising formats; Online advertising; Shoppable videos

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