نتائج البحث

THE EFFECT OF PERCEIVED VALUE, CUSTOMER ENGAGEMENT, AND SOCIAL INFLUENCE ON PURCHASE INTENTION OF VIRTUAL ITEMS IN MOBILE LEGENDS: BANG BANG AMONG GENERATION Z

• Authors : Tene, Prilly Ferent Claudysa; Tumbuan, Willem J. F. A.; Gunawan, Emilia M.

• Source: Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi; Vol. 12 No. 03 (2024): JE. Vol. 12 No 3; 1381-1393 ; 2622-6219 ; 10.35794/emba.v12i03

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PENGARUH PERFORMANCE EXPECTANCY, EFFORT EXPECTANCY, SOCIAL INFLUENCE, FACILITATING CONDITIONS, HEDONIC MOTIVATION, PRICE VALUE DAN HABIT TERHADAP CUSTOMER ACCEPTANCE (STUDI PADA PENGGUNA LAYANAN MAXIM DI KOTA BANDUNG)

• Authors : Lianto, Fazrian; Dewi, Citra

• Source: JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi).; Vol. 11 No. 1 (2024): JMBI UNSRAT Volume 11 Nomor 1; 330-342 ; JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan

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THE IMPACT OF SOCIAL INFLUENCE, HEDONIC MOTIVATION AND HABIT ON USERS’ INTENTION TO CONTINUE USING NETFLIX (CASE STUDY OF GEN-Z CONSUMERS IN MANADO)

• Authors : Pangkey, Elisabeth; Massie, James; Tumewu, Ferdinand

• Source: Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi; Vol. 11 No. 3 (2023): JE. VOL. 11 No. 3 ; 1170-1184 ; 2622-6219 ; 10.35794/emba.v11i3

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THE EFFECT OF SOCIAL INFLUENCE AND PRODUCT ATTRIBUTES ON CUSTOMER PURCHASE INTENTION: A STUDY OF SECOND-HAND CLOTHES IN MANADO

• Authors : Kalesaran, Cliff Joy Johanes; Mangantar, Maryam; Gunawan, Emilia Margareth

• Source: Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi; Vol. 10 No. 3 (2022): JE. Vol 10 No 3 (2022); 237-245 ; 2622-6219 ; 10.35794/emba.v10i3

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THE INFLUENCE OF COUNTRY IMAGE, BRAND FAMILIARITY, PRODUCT QUALITY, AND SOCIAL INFLUENCE TOWARDS PURCHASE INTENTION : THE CASE STUDY OF SAMSUNG

• Authors : Jacob, Michael Rusiviro; Tan, Pauline Henriette Pattyranie

• Source: JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi).; Vol. 8 No. 1 (2021): JMBI UNSRAT Volume 8 Nomor 1 ; JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi

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COMPARATIVE ANALYSIS OF CONSUMER ATTITUDE AND SOCIAL INFLUENCE BETWEEN MALE AND FEMALE OF COUNTERFEIT PRODUCT (CASE STUDY: WAKAI SHOES)

• Authors : Repi, Christopel Alexander; Massie, James D.D; Rumokoy, Farlane S

• Source: Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi; Vol. 5 No. 3 (2017): JE VOL 5 NO 3 (2017) HAL 2829 ; 2622-6219 ; 10.35794/emba.v5i3

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THE EFFECT OF PRODUCT INVOLVEMENT AND SOCIAL INFLUENCE ON ONLINE IMPULSE BUYING OF IBA STUDENTS

• Authors : Bukidz, Rocky San Seaver; Tielung, Maria V. J.

• Source: Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi; Vol. 2 No. 3 (2014): Jurnal EMBA, HAL 973 - 1089 ; 2622-6219 ; 10.35794/emba.v2i3

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THE IMPACT OF SOCIAL INFLUENCE AND PRODUCT QUALITY ATTRIBUTES TO CUSTOMER BUYING DECISION OF IPHONE IN MANADO

• Authors : Rumate, Gina Paula

• Source: Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi; Vol. 2 No. 3 (2014): Jurnal EMBA, HAL 727 - 852 ; 2622-6219 ; 10.35794/emba.v2i3

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SOCIAL INFLUENCE TO CONSUMER BUYING DECISION A QUALITATIVE METHOD ON SAMSUNG GALAXY SERIES CUSTOMERS IN MANADO

• Authors : Rompas, Elwin P; Tumewu, Ferdinand J

• Source: Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi; Vol. 2 No. 3 (2014): Jurnal EMBA, HAL 727 - 852 ; 2622-6219 ; 10.35794/emba.v2i3

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A COMPARISON ANALYSIS OF PURCHASE DECISION OF WOMEN COSMETIC PRODUCTS IN MANADO (CASE STUDY KOREAN COSMETIC AND INDONESIAN COSMETIC BRAND)

• Authors : BURHANUDDIN, HELMY CABRINA

Subjects: price; social influence; celebrity endorsement

• Source: Jurnal Berkala Ilmiah Efisiensi; Vol. 16 No. 4 (2016): Jilid 7 ; 0853-6708

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