نبذة مختصرة : The article explores the peculiarities of utilizing multifaceted approaches to personnel management that complementarily impact the performance of enterprises. It outlines the directions of activity of human resource management specialists supported by HR technologies and investigates modern technologies that are actively developing today and are the most promising for enhancing personnel management efficiency in enterprises. The research presents the results of the analysis of the activities of enterprise personnel management specialists, the market of HR technologies, technology startups in the field of personnel management technologies, and the level of implementation of modern technologies in personnel management in enterprises. Modern HR technologies: automation of HR functions; HR analytics; artificial intelligence; cloud HR technologies; global HR system; blockchain technologies; employee self-service systems; virtual assistants; mobile HR services; machine learning; gamification.
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