نبذة مختصرة : The purpose of writing this research was to establish the co-production model of Thai film industry and movie business for merit-based investment towards the very innovative concept of compassionate love relationship. Researches of very outstanding pundit and contemporary leading practitioner were investigated to comprehend the very obligation of this unavoidable concept. Now most companies of ASEAN films and movie business ignore one of their best opportunities for honing traditional investment competitive advantage: proactively managing the merit-based pay by tax incentive systems. Thus, most research has focused on the effect of merit-based pay on individual motivation and business organizational security in terms of organizational performance. Yet, Thailand Board of Investment outlook towards Thailand 4.0 attempts and many conclude that merit-based incentives is rooted in a desire to better aligning additional incentives for investment to enhance the country’s overall competitiveness and industries. Thus, this paper expending the conceptualization of co-production model as an authentic magnitude construct with compassionate love relationship-led merit based investment. So the research briefly summarize beneficial proposes a conceptual model for the new wave of The Co-production Model of Thai Film Industry and movie business based on ample literature review and practices relevant to compassionate love relationship-led merit based investment.
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