نبذة مختصرة : The objective of this article is to analyze the relationships between theories of strategic design and participatory design, in multiple commercial alliances between local entrepreneurs from different sectors and their integrated application in the urban context. Various authors have dealt with these strategic issues in isolation and less frequently have addressed them from the entrepreneurial experience. A review of the specific literature allows us to account for the main concepts involved in this approach. The case being analyzed refers to a fitness-related venture in the city of La Plata, which articulated, together with other local actors, a collaborative strategy that led to the application of a superior business model for its sector. In addition, he capitalized on his role as an influencer on the social network Instagram, as a way to enhance the project's comprehensiveness. The topics that are addressed synthesize the key concepts that allow us to interpret the praxis relieved. And from them, create a model that can be applied in other markets and territories to promote young local development. And in this way, different actors, complementary products and services serve to jointly promote a co-productive and self-managed culture. ; El objetivo de este artículo es analizar las relaciones entre las teorías del diseño estratégico y el diseño participativo, en alianzas comerciales múltiples entre emprendedores locales de diversos sectores y su aplicación integrada en el contexto urbano. Diversos autores han tratado estos temas estratégicos de manera aislada y con menor frecuencia los han abordado desde la experiencia emprendedora. Una revisión de la literatura específica nos permite dar cuenta de los principales conceptos involucrados sobre este enfoque. El caso que se analiza refiere a un emprendimiento vinculado al fitness en la ciudad de La Plata, que articuló junto a otros actores locales una estrategia colaborativa que dio lugar a la aplicación de un modelo de negocios superador para su sector. ...
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