ADAPTASI JURNALISME DALAM ERA KONVERGENSI MEDIA (STUDI PADA PROGRAM JURNALISME RRI MADIUN)

This thesis is entitled "Adaptation of Journalism in the Era of Media Convergence (Study in the RRI Madiun Journalism Program). This was motivated by the aim of knowing the implementation of media convergence carried out by Radio Republik Indonesia (RRI) Madiun. Media convergence is closely related to industrial change, where industry is becoming more dynamic and dependent on technology. These changes can take the form of changes in media, information, changes in ways of communicating, changes in print media and changes in digital media users. The aim of this research is a technological transformation that encourages broadcast media to enter the digital realm. This research uses a qualitative approach with a descriptive type, data collection methods using observation, interviews and documentation. The results of this research show that Adaptation of Journalism in the Era of Media Convergence (Study in the RRI Madiun Journalism Program) is in accordance with the theory presented by researchers, namely the theory of adaptation strategy (John Williams Bennett). The conclusion of this research is that RRI Madiun has applied all dimensions of convergence on all digital platforms.