Factors affecting adoption intention of electric vehicle: a cross-cultural study

In recent years, the surge in the adoption of electric vehicles has played a vital role in reducing fossil fuel consumption and greenhouse gas emissions. However, limited cross-national research has been conducted on the determinants of electric vehicle adoption in developing and developed countries. This study examines the factors influencing the intention to adopt electric vehicles in India (378 participants) and Spain (265 participants). This study develops an integrated model that combines the unified theory of acceptance and use of technology (UTAUT2) and the value-belief-norm (VBN) model while accounting for the impact of national culture. The model is tested using structural equation modeling. The results indicate the integrated UTAUT2-VBN model is a valuable tool for explaining the differences in adoption intention across cultures. Moreover, the national cultural system plays a significant moderating role in most relationships within the model. This study offers valuable insights into the factors influencing electric vehicle adoption in different cultural contexts, which can inform policies and strategies to promote sustainable transportation. ; Funding for open access publishing: Universidad de Granada/CBUA