Dalyvaujamosios kultūros principai ir jų taikymas „Kauno Europos kultūros sostinės 2022“ projekto komunikacijoje ; Participatory Culture and It‘s Principles in “Kaunas European Capital of Culture 2022” Project Communication

Statistics show, that 71% of Lithuanian do not participate in group and individual creative activities, while the EU average is 62%. (Cultural Access and Participation, 2013). Organizing large-scale events based on participatory, when involvement in culture is low, an important role goes for communication. Project organizers must find ways to reach audiences that are not participating in cultural activities. It is important to communicate with the cultural sector workers, who are currently forced to change their ongoing operational techniques and become not only a cultural product or service providers, but also the body which carries on an active two-way communication that involves people in its organization, implementation, and cooperation with other sectors representatives. In view of the prevailing situation, the problem of this Master's thesis - how to communicate participatory culture projects in an environment of low involvement in culture? Research object. The principles of participatory culture and their communication in \"Kaunas European Capital of Culture 2022” project. Research aim. Investigate participatory cultural communication peculiarities, on the basis of \"Kaunas European Capital of Culture 2022\" project. In order to achieve this aim these tasks are formulated: theoretically and methodologically define the concept of participatory culture and its application; to identify what kind of participatory culture principles are emphasized \"Kaunas European Capital of Culture 2022\" project; to analyze the ways in which the participatory culture is communicated in \"Kaunas European Capital of Culture 2022\" project; reveal the challenges of communicating participatory culture in \"Kaunas European Capital of Culture 2022 project. The theoretical part of this master thesis was carried out by analytical - descriptive method. In the empirical part the selected practical \"Kaunas European Capital of Culture 2022\" example prompts the choice of research methodology. This project, if successful, will take ...