The Right to be Informed and the Right to be Forgotten. Welfare Implications in Presence of Myopic Consumers

Our paper evaluates the welfare impact of private data regulation in digital markets where consumers are behavioral; i.e., consumers are myopic (or "naïve”) if they do not recognize the impact of their present consumption decisions on their future ones (while sophisticated or "rational" ones are capable to do that!). In multimarket contacts, consumers reveal information about their preferences in one market and can be discriminated in the others. Private data have an economic value, but some consumers are not aware of giving away their data free of charge. Regulation of the private data market is now perceived as a need.