Análise da Oferta de Empreendimentos Turísticos Associados ao Veganismo ; Analysis of the offer of Tourist Enterprises associated with Veganism

Veganism is a social movement that seeks to end animal exploitation and embraces individual and collective practices to achieve this purpose in the social, environmental, economic and political spheres. Such practices mainly affect the food market, but extend to other economic sectors, such as the tourist market. Therefore, the present study aims to evaluate the relevant adaptations to the vegan niche inserted in this market. The methodological course comprised an exploratory study with a qualitative approach using virtual content analysis and semi-structured interview. Regarding the virtual content analysis, reviews mentioning the terms “vegano/a” on TripAdvisor were searched to find travel agencies and accommodation facilities specialized in serving vegans in the states of São Paulo and Rio de Janeiro. Based on the result of this tourist mapping an after the analysis of their social medias, certain enterprises had their representatives invited to participate in interviews about the services provided to the vegan public. The content analysis of the interviews was carried out from the following categories: gastronomy; sustainability; experiences; hospitality. Among the results of the survey, there was an increase in the offer of tourist products suitable for the vegan public, and how enterprises have been seeking practices that are increasingly oriented to socio-environmental issues, to attract not only vegans, but conscious consumers. This research contributed to the understanding of how veganism has been transforming the tourist market and to the consolidation of a synthesis of management indicators for enterprises that wish to participate in the vegan travel niche. ; (O veganismo é um movimento social que busca o fim da exploração animal e abarca práticas individuais e coletivas para alcançar esse propósito nos âmbitos social, ambiental, econômico e político. Tais práticas atingem principalmente o mercado alimentício, mas se estendem para demais setores econômicos, como o mercado turístico. Portanto, o ...