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Banker’s Role of E-banking Customer Services and its Challenges: A Case Study of State Bank of India in Mysuru City

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  • المؤلفون: P., Dr. Veena K.; D., Ms. Shilpa
  • المصدر:
    International Journal of Multifaceted and Multilingual Studies; Vol 4 No 9 (2017): IJMMS SEPTEMBER ISSUE 2017 ; 2350-0476 ; 2394-207X
  • نوع التسجيلة:
    article in journal/newspaper
  • اللغة:
    English
  • معلومة اضافية
    • بيانات النشر:
      IJMMS
    • الموضوع:
      2017
    • Collection:
      International Journal of Multifaceted and Multilingual Studies (IJMMS)
    • نبذة مختصرة :
      Electronic banking is a system where banking services are provided electronically from bank to customers and it has created a new path in doing the banking business. Banks are in the forefront in harnessing and using technology to improve their products and services provided through electronically. In this study bankers were positively opinioned, effectiveness of e-banking services can be measured based on number of account holders using the services offered by the bank and bankers are aware about customer needs these are the major banker roles plays while provide e-banking customer services in SBI. The main objective of the study is to understand theoretical background, current issues of e-banking customer services in India: particularly and also examine the demographic profile of bankers at SBI and also to analysis bankers role and different methods to follow in promote e-banking customer at state bank of India, Finally to assess major issues and challenges faced by the bankers towards e-banking customer services at SBI Mysuru City. The present study has been collected from primary data was collected by on the basis issue of questionnaire, the population or sample size for study was only 50 bank managers. For the purpose of analysis of data applied for Chi­ square tests, descriptive statistics and t- test. Finally this study find out there is a significant variation of banker’s issues and challenges towards e-banking customer services of SBI. Finally this study concludes, from below analysis. majority of the bankers were positively opinioned, safety and security problems , operational risk challenges ,technological challenges and lack of infrastructure hurdle challenges were faced while provide e-banking customer services in state Bank of India.Key Words: E-banking, Issues and challenge us, Role of Banker, Demographic profile.
    • File Description:
      application/pdf
    • Relation:
      http://www.ijmmsind.com/index.php/ijmms/article/view/578/512; http://www.ijmmsind.com/index.php/ijmms/article/view/578
    • الدخول الالكتروني :
      http://www.ijmmsind.com/index.php/ijmms/article/view/578
    • Rights:
      Copyright (c) 2017 International Journal of Multifaceted and Multilingual Studies
    • الرقم المعرف:
      edsbas.1C511553