What determines employees’ job satisfaction and loyalty? Evidence from Vietnamese enterprises

Job satisfaction and loyalty of employees are key determinants for the sustainable development of the business. This study specifies factors that influence employee loyalty with employee happiness serving as a mediator. The sample survey involved 369 employees in different industries in Vietnam. The empirical results show that wages, benefits, working conditions, training, promotion opportunity, workplace relationship, and autonomy at work positively affect both employee satisfaction and loyalty. Our study complements the literature by providing firms with strategies for fostering a supportive environment that would further increase employee loyalty and contribute to the successful sustainability of organizations with satisfied employees.