Item request has been placed! ×
Item request cannot be made. ×
loading  Processing Request

Teaching Statistical Analysis in the Market Research Course at Tertiary Institutions in Hong Kong

Item request has been placed! ×
Item request cannot be made. ×
loading   Processing Request
  • معلومة اضافية
    • بيانات النشر:
      Informa UK Limited, 1996.
    • الموضوع:
      1996
    • نبذة مختصرة :
      This study reviews the market research course curricula in Hong Kong and finds that statistical analytic methods are inadequately covered and discussed. Advanced or sophisticated statistical tests and the use of computer software are tangentially covered. Apparently, the existing market research curricula in Hong Kong are not sufficient for the contemporary marketing environments, specifically in the area of statistical analysis. This article suggests an integrative approach to equip students to work competently in the business environment.
    • ISSN:
      1940-3356
      0883-2323
    • الرقم المعرف:
      10.1080/08832323.1996.10116802
    • الرقم المعرف:
      edsair.doi.dedup.....7430086e7a91686d9c24300e9e150d1b