INTERNATIONAL TRADE NEGOTIATION IN TOURISM SERVICES

In tourism business, international trade negotiation represents the main way to access performance, given the existence of a balance of benefits for all parties. Taking into account the great trends in the evolution of the world tourism, as a result of the permanent process of seeking solutions that will facilitate the exchange of tourists among countries, international trade negotiations must intensify their more obvious presence in bilateral relations, thus becoming the main and the most reliable means of international communication within the tourism business. This article presents the way in which modern negotiations are taking place in the tourism business and which represent an argument in support of determining the necessity of these negotiations on the one hand, and on the other hand – their way and complexity.