Item request has been placed! ×
Item request cannot be made. ×
loading  Processing Request

Combining In-School and Community-Based Media Efforts: Reducing Marijuana and Alcohol Uptake among Younger Adolescents

Item request has been placed! ×
Item request cannot be made. ×
loading   Processing Request
اقرأ على الانترنت اقرأ أكثر حفظ في قائمتي
  • المؤلفون: Slater, Michael D.; Kelly, Kathleen J.; Edwards, Ruth W.
  • اللغة:
    English
  • المصدر:
    Health Education Research. Feb 2006 21(1):157-167.
  • الوصف المادي :
    PDF
  • الموضوع:
    2006
  • نوع التسجيلة:
    Journal Articles
    Reports - Research
  • معلومة اضافية
    • Availability:
      Oxford University Press. Great Clarendon Street, Oxford OX2 6DP, UK. Tel: +44-1865-353907; Fax: +44-1865-353485; e-mail: jnls.cust.serv@oxfordjournals.org; Web site: http://her.oxfordjournals.org/
    • Peer Reviewed:
      Y
    • المصدر:
      11
    • Education Level:
      Middle Schools
    • الموضوع:
      Marijuana; Prevention; Marketing; Mass Media Effects; Drug Abuse; Drinking; Early Adolescents; Community Programs; Health Education; School Community Relationship; Middle School Students; Comparative Analysis; Longitudinal Studies; Smoking; Program Effectiveness
    • الرقم المعرف:
      10.1093/her/cyh056
    • ISSN:
      0268-1153
    • نبذة مختصرة :
      This study tests the impact of an in-school mediated communication campaign based on social marketing principles, in combination with a participatory, community-based media effort, on marijuana, alcohol and tobacco uptake among middle-school students. Eight media treatment and eight control communities throughout the US were randomly assigned to condition. Within both media treatment and media control communities, one school received a research-based prevention curriculum and one school did not, resulting in a crossed, split-plot design. Four waves of longitudinal data were collected over 2 years in each school and were analyzed using generalized linear mixed models to account for clustering effects. Youth in intervention communities (N = 4216) showed fewer users at final post-test for marijuana [odds ratio (OR) = 0.50, P = 0.019], alcohol (OR = 0.40, P = 0.009) and cigarettes (OR = 0.49, P = 0.039), one-tailed. Growth trajectory results were significant for marijuana (P = 0.040), marginal for alcohol (P = 0.051) and non-significant for cigarettes (P = 0.114). Results suggest that an appropriately designed in-school and community-based media effort can reduce youth substance uptake. Effectiveness does not depend on the presence of an in-school prevention curriculum.
    • نبذة مختصرة :
      As Provided
    • الموضوع:
      2011
    • الرقم المعرف:
      EJ938211