Crisis Management.

Crisis management is a process used by organizations to respond to situations that pose a threat to the organization's property, reputation, operations, or continuity, or to its stakeholders or members of the general public. It is an aspect of public relations that is most commonly used in the corporate world in the immediate aftermath of major events, usually resulting directly from company activities, that caused damage, injury, death, environmental degradation, or other forms of significant and widespread harm. Governments also use crisis management techniques to reassure, mobilize, or manage citizens following a natural disaster, military or terrorist attack, or other acute and unexpected safety hazard.