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A Single Market Strategy.

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  • المؤلفون: Gautschi, Heidi
  • المصدر:
    EContent. Mar2008, Vol. 31 Issue 2, p12-13. 2p.
  • معلومة اضافية
    • الموضوع:
      Marketing strategy; European Commission; Access to information; Information policy; Motion pictures; Copyright of digital media; Innovations in business
    • نبذة مختصرة :
      The article presents information on the report "Communication on Creative Content Online in the Single Market," published by the European Commission (EC). The report outlines a number of strategies that would simplify access to online music, games, and movies. The report is oriented around four main axes: availability of creative content, multiterritory licensing, interoperability and transparency of digital rights management, and legal offers and privacy. Building on previous developments within the i2010 strategy launched in Lisbon, Portugal in 2005, this report focuses specifically on harmonizing online content circulation among the European Union Member States by supporting the creation of innovative business models and cross-border content delivery services.