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Taraftarların Profesyonel Spor Takımı ile Olan İmaj Uyumlarının Lisanslı Spor Ürün ve Hizmetlerini Satın Alma Niyetlerine Etkisi Üzerine Bir Çalışma.

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اقرأ على الانترنت اقرأ أكثر حفظ في قائمتي
  • معلومة اضافية
    • Alternate Title:
      A Study on the Effect of Fans' Image Congruence With the Professional Sports Team on Their Intention to Purchase Licensed Sports Products and Services.