RKCR/Y&R reveals domestic violence helpline campaign.

Rainey Kelly Campbell Roalfe/Y& R has created a multimedia campaign for the Home Office to support the launch of a new helpline for women suffering domestic violence. Three print executions encourage women to call the national domestic helpline by dramatizing the fact that domestic violence tends to escalate. One spot shows a woman cradling her stomach. The ads were written and art directed by Markham Smith and Martha Riley with photography by Nick Georghiou.