Crowdfunding in Business.

Crowdfunding is a method of acquiring the capital necessary to finance a new business, new product, or project. Some innovators encounter difficulty in obtaining financing through traditional means, such as banks and venture capital firms. The Internet provides people in this situation with an alternative: They can raise the money needed by accepting small amounts of money from a large number of people, i.e. a crowd. Usually, members of the public who are interested in having the proposed product or service become commercially available will agree to donate a relatively small sum in exchange for some sort of incentive.