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Model Peningkatan Purchase Intention Berbasis Credibility Endorser, Ewom, dan Product Quality Melalui Brand Image

• Authors : Nurcahyo, Satria Avianda; Ali, Ahmad

• Source: Jibaku: Jurnal Ilmiah Bisnis, Manajemen dan Akuntansi; Vol. 3 No. 1 (2023): Januari; 32-45 ; 2776-5865 ; 10.35473/jibaku.v3i1

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How Credibility Endorser Strengthen Brand Equity: Case Study in Shoppe Consumers

• Authors : Siti Nur Laily Rohmawati

Subjects: technology, industry, and agriculture; Advertising; brand equity

• Source: Journal of Business and Management Review, Vol 1, Iss 1, Pp 018-027 (2020)

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How Credibility Endorser Strengthen Brand Equity: Case Study in Shoppe Consumers

• Authors : Rohmawati, Siti Nur Laily

Subjects: endorser credibility; brand credibility; brand equity

• Source: Journal of Business and Management Review; Vol. 1 No. 1 (2020): (Issue-July); 018-027 ; 2723-1097

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The Role of Brand Equity Mediates The Influence of Endorser Credibility and Brand Experience on Wardah Product Purchase Intention.

• Authors : Mustofa¹ ; Irfansyah, Putra¹ ; Rifky¹

• Source: Devotion: Journal of Research & Community Service. Aug2024, Vol. 5 Issue 8, p933-948. 16p.

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The Influence of Advertising Creativity, Advertising Attractiveness, Endorser Credibility, and Advertising Effectiveness on Instagram on Purchase Decisions at Ilsproject Denpasar

• Authors : Ni Nyoman Rusmiati; A. A. Sri Purnami

Subjects: Creativity; Advertising; Advertising Attractiveness

• Source: Journal of Economics, Finance And Management Studies, 07(09), 5718-5725, (2024-09-13)

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Pengaruh Social Media Marketing terhadap Intensi Membeli Produk Perawatan Kulit pada Pria

• Authors : Rafael Hans Christian; Dewi Syarifah

Subjects: credibility endorser; intensi membeli; produk perawatan kulit

• Source: Buletin Riset Psikologi dan Kesehatan Mental, Vol 1, Iss 2, Pp 1075-1084 (2021)

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Pengaruh Social Media Marketing terhadap Intensi Membeli Produk Perawatan Kulit pada Pria

• Authors : Christian, Rafael Hans; Syarifah, Dewi

Subjects: credibility endorser; intensi membeli; produk perawatan kulit

• Source: Buletin Riset Psikologi dan Kesehatan Mental (BRPKM); Vol. 1 No. 2 (2021): BULETIN RISET PSIKOLOGI DAN KESEHATAN MENTAL; 1075-1084 ; Buletin Riset Psikologi dan Kesehatan Mental; Vol 1 No 2 (2021):

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PENGARUH KREDIBILITAS ENDORSER TERHADAP MINAT BELI DENGAN TIGA TIPE KONSUMEN PADA INDUSTRI BUSANA MUSLIMAH

• Authors : Ayu Ningsetya Mardika Riskhi; Jono M Munandar; Mukhamad Najib

Subjects: Advertising credibilty, brand credibility, endorser credibility, purchase intention, and muslimah fashion; Management. Industrial management; HD28-70

• Source: MIX: Jurnal Ilmiah Manajemen, Vol 8, Iss 3, Pp 579-596 (2018)

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KREDIBILITAS ENDORSER ANGGUN CIPTA SASMI DIIKLAN SHAMPO PANTENE DIMATA PEREMPUAN DESA TANGGULUN TIMUR RW 05

• Authors : Anggraini, Ine; Lilip Holipah

Subjects: credibility endorser; celebrity endorser; advertising

• Source: OMNICOM: Jurnal Ilmu Komunikasi; Vol. 7 No. 1 (2021): OMNICOM; 1-10 ; 2302-0873

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THE ROLE OF BRAND SUITABILITY IN MODERATING ENDORSER CREDIBILITY ON INTENTION TO BUY

• Authors : ANIS OKTA CAHYANINGRUM; BUDHI HARYANTO

Subjects: Attitude; Brand Congruence; Cookware

• Source: Tianjin Daxue Xuebao (Ziran Kexue yu Gongcheng Jishu Ban)/ Journal of Tianjin University Science and Technology, 57(05), 119-136, (2024-05-10)

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