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Indigenous branding: creating a point of difference to the New Zealand primary sector

• Authors : Thomson, Stephen

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Deconstructing Indonesian film for Semarang’s city branding as a cinematic city

• Authors : Amida Yusriana; Mutia Rahmi; Mukaromah Mukaromah

• Source: Masyarakat, Kebudayaan dan Politik.

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New Zealand Winegrowers Attitudes and Behaviours towards Wine Tourism and Sustainable Winegrowing

• Authors : Tim Baird; C. Michael Hall; Pavel Castka

• Source: Sustainability.

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European expert buyers perceptions of New Zealand products and businesses by level of knowledge and experience: an investigation of the food and beverage industry

• Authors : White, Jeremy

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Place-based marketing and wine tourism: creating a point of difference and economic sustainability for small wineries

• Authors : Dawson, Daisy B.; Fountain, Joanna M.; Cohen, David A.

• Source: Dawson, D., Fountain, J. & Cohen, D.L. (2011). Place-based marketing and wine tourism: creating a point of difference and economic sustainability for small wineries. 6th AWBR International Conference,

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New Zealand maize grain production - where is the future?

• Authors : McDonald, Grant

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Marketing quality beef

• Authors : Alexander, Philip

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Harnessing Brand NZ in China: a "clean and green" story

• Authors : Stanley, Sophie

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Branding a dairy farm operation

• Authors : Clayton-Greene, Campbell

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Ora : a market lead strategy

• Authors : Miller, Jason A.

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