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Privacy vs. Profit: The Impact of Google's Manifest Version 3 (MV3) Update on Ad Blocker Effectiveness

• Authors : Lukic, Karlo; Papadopoulos, Lazaros

Subjects: Computer Science - Computers and Society; Economics - General Economics; K.4.0, K.6.5, H.5.2

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Computer Power Consumption while using Ad-Blocker on a System with AI Accelerators

• Authors : Khan, Khan Awais; Iqbal, Mohammad Tariq; Iqbal, Mohsin

• Source: European Journal of Information Technologies and Computer Science ; volume 5, issue 1, page 11-20 ; ISSN 2736-5492

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Now you see me : a quantitative study on the effects of ad blocker usage on users’ brand perception

• Authors : Stallone, Valerio; Rozumowski, Anna; Pelka, Amelie

Subjects: Ad annoyance; Ad blocker; Digital marketing

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On the Impact of Internal Webpage Selection when Evaluating Ad Blocker Performance

• Authors : Gunnarsson, Philip; Jakobsson, Adam; Carlsson, Niklas

Subjects: Computer Sciences; Datavetenskap (datalogi); Conference paper

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No ad blockers for old men? : demographic evidence for ad blocker usage from Germany

• Authors : Stallone, Valerio

Subjects: Digital advertising ecosystem; Digital marketing; Display advertising

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Network device ad-blocker

• Authors : Mohd Nasir, Fawwaz; Rahmat, Hazwani; Berahim, Mazniha

Subjects: T58.5-58.64 Information technology; Book Section; PeerReviewed

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Now You See Me: A Quantitative Study on the Effects of Ad Blocker Usage on Users’ Brand Perception

• Authors : Dominik Reisig; Claire Pankratz; Anna Rozumowski

Subjects: Digital marketing; business.industry; media_common.quotation_subject

• Source: Marketing and Smart Technologies ISBN: 9789813341821

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Investigating Advertisers’ Domain-changing Behaviors and Their Impacts on Ad-blocker Filter Lists

• Authors : Lin, Su-Chin; Chou, Kai-Hsiang; Chen, Yen ...

• Source: Proceedings of the ACM Web Conference 2022 ; page 576-587

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On the Market Dominance of the Provider of Ad Blocker Software on an Asymmetrical Two-Sided Market – Also a Discussion of the German Federal Supreme Court’s Decision of 8 October 2019, KZR 73/17 ‒ Ad Blocker III

• Authors : Andreas Seidel

Subjects: German; language; Business

• Source: GRUR International. 69:1032-1038

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Self-Supervised Perceptual Ad-Blocker

• Authors : Robinson, Killian

Subjects: Information Security

• Source: Cybersecurity Undergraduate Research Showcase

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