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Combinar marketing de experiência com marketing de influência pode conduzir a um aumento do brand awareness digital?

• Authors : Carolina Almeida e Souza; Susana Costa e Silva; Fabio Shimabukuro Sandes

Subjects: Marketing de influência; marketing de experiência; influenciadoras digitais

• Source: Internext: Revista Eletrônica de Negócios Internacionais, Vol 17, Iss 3 (2022)

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A Quasi-Experimental Approach to Analyzing Sexual Appeal and Gender in Advertising – Evidence from Brazil

• Authors : Willian Feitosa; Carlos Eduardo Lourenço; Lígia H. Rezende

Subjects: sexual appeal; gender; idealized bodies

• Source: Tržište, Vol 33, Iss Special Issue, Pp 67-80 (2021)

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Case Study of the Impact of Collective Actions in Stop Musical Center

• Authors : Jéssica Novo; Susana Costa e Silva; Vitor Verdelho

Subjects: redes; modelo ara; cooperação

• Source: Internext: Revista Eletrônica de Negócios Internacionais, Vol 14, Iss 2, Pp 175-189 (2019)

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Combining experience marketing with influence marketing can lead to an increase in digital brand awareness

• Authors : Carolina Almeida e Souza; Susana Costa e Silva; Fabio Shimabukuro Sandes ...

Subjects: Word-of-mouth; Influenciadoras digitais; Brand awareness

• Source: Internext. 17(3):333-348

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Empirical analysis of ‘level of comfort’ among international workers at multinational firms

• Authors : Vijesh Jain; Susana Costa e Silva

Subjects: cultural distance; cross culture study; comfort with foreign cultures

• Source: Internext: Revista Eletrônica de Negócios Internacionais, Vol 12, Iss 2, Pp 45-57 (2017)

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Experiências de captação de recursos e a interface com o marketing social

• Authors : Belmiro do Nascimento João; Susana Costa e Silva; Alexandre Luzzi Las-Casas ...

Subjects: Strategic planning; H1-99; terceiro setor

• Source: Interações (Campo Grande) v.22 n.2 2021Interações (Campo Grande. Online)Universidade Católica Dom Bosco (UCDB)instacron:UCDBInterações (Campo Grande), Vol 22, Iss 2, Pp

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Fatores de inibição na compra on-line

• Authors : Luís Cavadas; Susana Costa e Silva; Carla Martins

Subjects: Comércio eletrônico; Risco percebido; Utilidade percebida

• Source: Gestão e Desenvolvimento, Iss 25 (2017)

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Dynamic behavior of transport fuel demand and regional environmental policy: The case of Portugal

• Authors : Carlos Pinho; Isabel Soares; Susana Costa e Silva

Subjects: Estimation; Consumption (economics); Macroeconomics

• Source: AIMS Energy. 9:899-914

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THE ADAPTATION VS. STANDARDIZATION DILEMMA: THE CASE OF AN AMERICAN COMPANY IN BRAZIL

• Authors : Thelma Valéria Rocha; Susana Costa e Silva

Subjects: International marketing; Subsidiaries; Marketing management

• Source: Internext: Revista Eletrônica de Negócios Internacionais, Vol 6, Iss 1, Pp 63-83 (2011)

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The Importance of Second-Hand Knowledge in the Revised Uppsala Model: Can European Textiles Producers Export to China?

• Authors : Susana Costa e Silva; Eugénia Pacheco; Raquel Meneses ...

Subjects: Economia e gestão; Economics and Business; Ciências sociais::Economia e gestão

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