نتائج البحث

Comunicação Política Digital na Lusofonia: Plataformização e Engajamento

• Authors : García-Orosa, Berta

Subjects: comunicação; comunicação política; digital

تفاصيل العنوان

Stimulus from social media influencers to the Portuguese tourism and travel industry in the COVID-19 era

• Authors : Madureira, Lara Batista; Alturas, Bráulio Alexandre Barreira

Subjects: Social media; Social media influencers; Travel and tourism

• Source: Madureira, L. B. (2021). Stimulus from social media influencers to the Portuguese tourism and travel industry in the COVID-19 era [Dissertação de mestrado, Iscte - Instituto Universitário de

تفاصيل العنوان

The agenda-setting role of Instagram: a case study of Raphael Glucksmann's online campaign to promote the Uyghur cause

• Authors : Charat, Salomé; Álvares, Cláudia

Subjects: Social media; Uyghurs; Raphaël Glucksmann

• Source: Charat, S. (2021). The agenda-setting role of Instagram: a case study of Raphael Glucksmann's online campaign to promote the Uyghur cause [Dissertação de mestrado, Iscte - Instituto Universitário

تفاصيل العنوان

How branded content on social media platforms influences brand equity

• Authors : Pereira, Catarina Chagas de Oliveira; Petrides, Loizos

Subjects: Brand equity; Social media; Content marketing, uses and gratification theory

• Source: Pereira, C. C. de O. (2021). How branded content on social media platforms influences brand equity [Dissertação de mestrado, Iscte - Instituto Universitário de Lisboa]. Repositório do Iscte.

تفاصيل العنوان

Sentiment analysis in social networks

• Authors : Gonçalves, João Pedro Mendes;

Subjects: Redes sociais; Análise de sentimentos; Sistemas inteligentes

تفاصيل العنوان

Impact of brand coolness on social media brand engagement of brands MOCHE-WTF-Yorn

• Authors : Lima, Diogo Homem de; Langaro, Daniela

Subjects: Redes sociais; Frescura da marca; Amor à marca

• Source: LIMA, Diogo Homem de - Impact of brand coolness on social media brand engagement of brands MOCHE-WTF-Yorn [Em linha]. Lisboa: Iscte, 2020. Dissertação de mestrado. [Consult. Dia Mês Ano]

تفاصيل العنوان

The luxury fashion fitting the mass-market: how luxury fashion bands can use social media masstige campaigns to leverage brand love

• Authors : Veltman, Madalena Baptista; Bilro, Ricardo Godinho

Subjects: Masstige; Brand love; Social media

• Source: Veltman, M. B. (2021). The luxury fashion fitting the mass-market: how luxury fashion bands can use social media masstige campaigns to leverage brand love [Dissertação de mestrado, Iscte - Instituto

تفاصيل العنوان

The impact of the COVID-19 on the airline industry emerging from online comments

• Authors : Piccinelli, Stefania;

Subjects: COVID-19; Online reviews; Air-travelers

• Source: Piccinelli, S. (2021). The impact of the COVID-19 on the airline industry emerging from online comments [Dissertação de mestrado, Iscte - Instituto Universitário de Lisboa]. Repositório do Iscte.

تفاصيل العنوان

The impact of online interaction brand equity dimensions for hospitality

• Authors : Cabrita, Tiago Miguel Gago Esteves; Ferreira, Mónica Mendes

Subjects: Brand equity; Social networks; Review websites

• Source: Cabrita, T. M. G. E. (2020). The impact of online interaction brand equity dimensions for hospitality [Dissertação de mestrado, Iscte - Instituto Universitário de Lisboa]. Repositório do Iscte.

تفاصيل العنوان

Social network embeddings for churn prediction

• Authors : Santos, Hugo Filipe Paulino dos;

Subjects: Customer churn; Social network analysis; Network embeddings

• Source: Santos, H. F. P. dos. (2020). Social network embeddings for churn prediction [Dissertação de mestrado, Iscte - Instituto Universitário de Lisboa]. Repositório Iscte.

تفاصيل العنوان