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Book

The Impact of Opportunism and Conflict on Non-Economic and Economic Satisfaction in Business Relationships: An Abstract

  • Source: Developments in Marketing Science: Proceedings of the Academy of Marketing Science ; Finding New Ways to Engage and Satisfy Global Customers ; page 851-851 ; ISSN 2363-6165 2363-6173 ; ISBN

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Book

Interactive Gaps in Teleological Service Encounters: An Abstract

  • Source: Marketing at the Confluence between Entertainment and Analytics ; Developments in Marketing Science: Proceedings of the Academy of Marketing Science ; page 991-991 ; ISSN 2363-6165 2363-6173 ; ISBN

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Book

Action Alignment and Social Alignment Domains in Business Relationships: An Abstract

  • Source: Marketing Transformation: Marketing Practice in an Ever Changing World ; Developments in Marketing Science: Proceedings of the Academy of Marketing Science ; page 287-287 ; ISSN 2363-6165 2363-6173 ;

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