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The use of social media as a form of strategic communication by political parties in Morocco: A theoretical study ; Recours aux médias sociaux comme forme de communication stratégique des partis politiques au Maroc : Une étude théorique

• Authors : Anka Idrissi, Nouha; Smouni, Rachid;

Subjects: Social media political parties political communication JEL Classification : M3; M31 Paper type : Theoretical article; Social media

• Source: ISSN: 2658-8455 ; International Journal of Accounting, Finance, Auditing, Management and Economics ; https://hal.science/hal-04138939 ; International Journal of Accounting, Finance, Auditing,

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Компетентність персоналу підприємства як фактор підвищення ефективності виставково-ярмаркової діяльності підприємства ; The Personnel Competence as a Factor of Increasing the Efficiency of Exhibition and Fair Activity of the Company

• Authors : Yermakova, Vladyslava

Subjects: Економічні науки; виставково-ярмаркова діяльність; виставки

• Source: Path of Science; Vol 3, No 6 (2017); 1.10-1.14 ; Traektoriâ Nauki; Vol 3, No 6 (2017); 1.10-1.14 ; 2413-9009

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The Analysis of the Dynamics of the Marketing Services Market in Terms of Strategic Management of Crisis ; Аналіз динаміки ринків маркетингових сервісів в аспекті антикризового стратегічного управління

• Authors : Ivanova, Natalya

Subjects: Economics; crisis-marketing; structure of the media market

• Source: Path of Science; Vol 2, No 12 (2016); 6.1-6.7 ; Traektoriâ Nauki; Vol 2, No 12 (2016); 6.1-6.7 ; 2413-9009

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Social media brand engagement: Mobilised theories

• Authors : HSINA, Hajar

Subjects: info:eu-repo/semantics/article; info:eu-repo/semantics/publishedVersion

• Source: International Journal of Accounting, Finance, Auditing, Management and Economics; Vol. 5 No. 5 (2024); 693-706; International Journal of Accounting, Finance, Auditing, Management and Economics; Vol. 5

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The influence of gender on psychological factors in the cosmetics sector

• Authors : Ngono Eteme Melingui, Bernadette Nathalie

Subjects: brand Sensitivity, Enduring Involvement, Self-Image, Gender, Theories of Behavioral Change; info:eu-repo/semantics/article; info:eu-repo/semantics/publishedVersion

• Source: International Journal of Accounting, Finance, Auditing, Management and Economics; Vol. 2 No. 6 (2021): October-November ; 82-99; International Journal of Accounting, Finance, Auditing, Management and

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Mechanisms of influence of communication related to Moroccan ready-to-wear brands in virtual communities on consumer behavior: a netnographic approach

• Authors : ABOUDOU, Sabrine; HAMMOU, Ichraq; MAKLOUL, Youssef

Subjects: Communication, Virtual communities, Purchase intention, Consumer, Brand; Communication, Communautés virtuelles, Intention d’achat, Consommateur, Marque; info:eu-repo/semantics/article

• Source: International Journal of Accounting, Finance, Auditing, Management and Economics; Vol. 3 No. 4-1 (2022): June: Moroccan Theory and Practice Research; 60-77; International Journal of Accounting,

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Etude de l'engagement envers la marque via les réseaux sociaux : Théories mobilisée

• Authors : HSINA, Hajar

• Source: International Journal of Accounting, Finance, Auditing, Management and Economics, (2024-05-29)

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Navigating brand loyalty: The role of trust and image building in understanding the effect of social media marketing on brand loyalty ; Naviguer vers la fidélité à la marque : Le rôle de la confiance et de la construction de l’image dans la compréhension de l'effet du marketing des médias sociaux sur la fidélité à la marque

• Authors : ABOUDOU, Sabrine; HAMMOU, Ichraq

• Source: International Journal of Accounting, Finance, Auditing, Management and Economics; Vol. 4 No. 6-2 (2023): Empirical Research; 655-670 ; International Journal of Accounting, Finance, Auditing,

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The Impact of Hierarchy of Information and Ethical Predisposition on Aggressive Reporting

• Authors : Lim Ying Zhee; Anna Azriati Che Azmi

Subjects: Accounting. Bookkeeping; HF5601-5689

• Source: Asian Journal of Accounting Perspectives, Vol 15, Iss 1 (2022)

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The relationship between digital marketing and customer behavior: a literature review

• Authors : CHERKAOUI, Nabil; EL HASSANI, Youssef; TALIBI, Abdelghafour

Subjects: Digital marketing; Customer behavior; Digital culture

• Source: International Journal of Accounting, Finance, Auditing, Management and Economics; Vol. 3 No. 5-1 (2022): Theoretical Reserach; 419-436 ; International Journal of Accounting, Finance, Auditing,

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