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Drivers of social commerce usage: a multi-group analysis comparing Facebook and Instagram

• Authors : Ventre, Iván; Mollá-Descals, Alejandro; Frasquet, Marta

Subjects: Social commerce constructs; social media; multi-group analysis

• Source: Economic research - Ekonomska istraživanja ; ISSN 1331-677X (Print) ; ISSN 1848-9664 (Online) ; Volume 34 ; Issue 1 (online first)

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From social interactivity to buying: an instagram user behaviour based on the S-O-R paradigm

• Authors : Ric, Tomáš; Benazić, Dragan

Subjects: Social commerce; Instagram; stimulusorganism-response paradigm

• Source: Economic research - Ekonomska istraživanja ; ISSN 1331-677X (Print) ; ISSN 1848-9664 (Online) ; Volume 35 ; Issue 1 (online first)

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Some aspects of legal regulation of sports marketing ; Neki aspekti pravne regulacije sportskog marketinga

Subjects: marketing; marketing rules; ICC Code

• Source: Zbornik radova Pravnog fakulteta u Splitu ; ISSN 0584-9063 (Print) ; ISSN 1847-0459 (Online) ; Volume 58 ; Issue 1

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Pregled istraživanja o obrazovanju u području marketinške etike ; An Overview of Research on Marketing Ethics Education

• Authors : Hrehová, Daniela; Žiaran, Pavel

Subjects: etika; marketing; obrazovanje

• Source: Market-Tržište ; ISSN 0353-4790 (Print) ; ISSN 1849-1383 (Online) ; Volume 28 ; Issue 2

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