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Academic Journal

SERVING RURAL MARKET VIA E-COMMERCE: A STUDY FOR CONSUMER DURABLES

Subjects: E-commerce; Rural Distribution Channel; Customer Decision Making

  • Source: Management Theory and Studies for Rural Business and Infrastructure Development; Vol. 45 No. 2 (2023); 142-151 ; Vadybos mokslas ir studijos – kaimo verslų ir jų infrastruktūros plėtrai; Vol. 45

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