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The Three B's of Branding: Applying the Brand Evolution Process in Marketing Classes.

• Authors : Duber-Smith, Darrin; Schofield, April; Baker, Biff

Subjects: MARKETING; BUSINESS teachers; BRAND name products

• Source: American Journal of Management; 2023, Vol. 23 Issue 5, p49-61, 13p

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Retail Brand Evolution: The Case of Tallinna Kaubamaja Estonia’s Department Store

• Authors : Brent McKENZIE

Subjects: retail brand extension; estonia; historical review

• Source: Journal of Emerging Trends in Marketing and Management, Vol I, Iss 1, Pp 99-109 (2021)

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City brand evolution research and future agenda: bibliometric and science mapping analysis

• Authors : Edison Jair Duque Oliva; Javier A. Sánchez-Torres; Juan Sebastian Sanabria Niño

Subjects: City marketing; City brand; Scientific production

• Source: Heliyon, Vol 8, Iss 8, Pp e10031- (2022)

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Hounds Town USA Reveals New Look Through Strategic Brand Evolution

• Source: Pet Age. February 16, 2023

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The Brand Evolution Stage Model - A Case Study of Flipkart

• Authors : Anuradha Mishra,

Subjects: brand evolution; identity; reference

• Source: Srusti Management Review, Vol VIII, Iss I, Pp 39-46 (2015)

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DEVELOPMENT OF CLASSIFICATION OF BRAND EVOLUTION STAGES

• Authors : BOGUSLAVSKA, Svitlana; SHAPOVAL, Artem

Subjects: marketing; marketing strategy; communication

• Source: Bulletin of the Cherkasy Bohdan Khmelnytsky National University. Economic Sciences; No. 2 (2021): Bulletin of the Cherkasy Bohdan Khmelnytsky national university. Еconomic sciences ; Вісник

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City brand evolution research and future agenda: bibliometric and science mapping analysis

• Authors : Duque Oliva, Edison Jair; Sánchez-Torres, Javier A.; Sanabria Niño, Juan Sebastian

Subjects: Research Article

• Source: Heliyon

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Understanding apparel brand evolution patterns in Bangladesh: an industry life cycle perspective

• Authors : Sadaqul Bari; Byoungho Jin

Subjects: Marketing; National brand; business.industry

• Source: Journal of Fashion Marketing and Management: An International Journal. 25:548-566

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Dynamic brand evolution mechanism of professional sports teams: empirical analysis using comprehensive major league baseball data

• Authors : Yan Feng; Yeujun Yoon

Subjects: Marketing; Estimation; Process (engineering)

• Source: Journal of Brand Management. 27:237-265

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IHG's InterContinental unveils brand "evolution".

• Source: Business Traveller (UK/Europe Edition); Nov2023, p11-11, 1/3p, 1 Color Photograph

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