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Academic Journal

The Role of Business and Friendships on WeChat Business: An Emerging Business Model in China.

Subjects: *INTERNET friendship; *BUSINESS models; *ROLE theoryCHINA

  • Source: Journal of Global Marketing. Sep-Oct2016, Vol. 29 Issue 4, p174-187. 14p. 1 Color Photograph, 2 Charts, 3 Graphs.

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