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Academic Journal

PENGARUH EKUITAS MEREK, FITUR PRODUK, KEWAJARAN HARGA, DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE IPHONE DI KOTA PURWOKERTO

Subjects: keputusan pembelian; ekuitas merek; fitur produk

  • Source: Prosiding New SNASPPM; Vol. 9 No. 1 (2024): Inpress: Prosiding SNasPPM 9: Peluang dan Tantangan Artificial Intelligence pada Pelaksanaan Tri Dharma Perguruan Tinggi Di Era Digital; 16-22 ; 2580-3921 ;

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Academic Journal

Pengaruh Produk dan Harga terhadap Keputusan Pembelian dengan Word of Mouth (WOM) Sebagai Variabel Moderating

Subjects: Harga; Keputusan Pembelian; Produk

  • Source: Nusantara Entrepreneurship and Management Review; Vol. 2 No. 2 (2024): Nusantara Entrepreneurship and Management Review; 86-98 ; 3030-928X ; 10.55732/nemr.v2i2

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Academic Journal

Pegaruh Persepsi Konsumen, Inovasi, Promosi, Dan Word Of Mouth Terhadap Keputusan Pembelian Pada Café Kendik Rantauprapat

Subjects: Persepsi Konsumen; Inovasi; Promosi

  • Source: Management Studies and Entrepreneurship Journal (MSEJ); Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ); 287-295 ; 2715-792X ; 2715-7911 ; 10.37385/msej.v5i1

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Determinan Keputusan Pembelian Konsumen Pada Bengkel Agung Auto Service Rantauprapat

Subjects: Persepsi Konsumen; Kualitas Pelayanan; Lokasi

  • Source: Management Studies and Entrepreneurship Journal (MSEJ); Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ); 8251-8261 ; 2715-792X ; 2715-7911 ; 10.37385/msej.v4i6

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  • 1-10 ل  246 نتائج ل ""keputusan pembelian""