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Academic Journal

The effects of influencer type, regulatory focus, and perceived authenticity on consumers' purchase intention.

Subjects: *CONSUMERS; *INFLUENCER marketing; *INTENTIONSOUTH Korea

  • Source: International Journal of Consumer Studies. Jul2023, Vol. 47 Issue 4, p1241-1255. 15p. 2 Diagrams, 5 Charts, 3 Graphs.

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Academic Journal

Consumers' Opinions towards Public Health Effects of Online Games: An Empirical Study Based on Social Media Comments in China.

  • Authors : Shu T; School of Computing and Artificial Intelligence, Southwestern University of Finance and Economics, Chengdu 611130, China.; Wang Z

Subjects: Social Media* ; Text Messaging*; Adolescent

  • Source: International journal of environmental research and public health [Int J Environ Res Public Health] 2022 Oct 06; Vol. 19 (19). Date of Electronic Publication: 2022 Oct 06.Publisher: MDPI Country of Publication: Switzerland NLM ID: 101238455 Publication Model: Electronic Cited Medium: Internet ISSN: 1660-4601

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