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Consumer Culture Theory (CCT): Twenty Years of Research.

• Authors : Arnould, Eric J.^1,2 ; Thompson, Craig J.³

Subjects: *CONSUMER research; *CONSUMER behavior; *CONSUMPTION (Economics)

• Source: Journal of Consumer Research. Mar2005, Vol. 31 Issue 4, p868-882. 15p. 1 Chart.

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Time to Lead.

• Authors : Blackshaw, Pete

Subjects: MARKETING research; CONSUMER research; MARKETING management

• Source: Marketing Management. May/Jun2007, Vol. 16 Issue 3, p42-44. 3p. 1 Color Photograph, 1 Illustration.

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An Attempt to Make Marketing Theory Useful: The Foundations of the Association of Marketing Theory and Practice and theJournal of Marketing Theory and Practice

• Authors : Cindy H. Randall; Morgan P. Miles; E. James Randall

Subjects: Marketing; Qualitative marketing research; business.industry

• Source: Journal of Marketing Theory and Practice. 12:1-9

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Marketing Academics in Australasia: Who We Are, What We Do, and Where Are We Going?

• Authors : Gary Mankelow; Michael Jay Polonsky

Subjects: business.industry; Public relations; Marketing mix

• Source: Marketing Education Review. 12:87-96

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Scientific Method, Marketing Theory Development and Academic vs Practitioner Orientation: A Review

• Authors : Mohammed Abdur Razzaque

Subjects: Marketing; Public Sector Marketing; Qualitative marketing research

• Source: Journal of Marketing Theory and Practice. 6:1-15

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Do popularity and penetration trump loyalty?

• Authors : CREAMER, MATTHEW

• Source: Advertising Age. 2/14/2011, Vol. 82 Issue 7, p34-35. 2p.

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