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  • 1-10 of  48 نتائج ل ""marketing""

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Subject : marketing research Geographic : france فلترة بواسطة : موضوع
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Conference

Standardisiertes Modell zur Bewertung generativer KI zur Unterstützung der Marktforschung: ChatGPT-Test ; Standardized model for evaluating generative AI in support of marketing research: ChatGPT test ; Modèle standardisé d'évaluation des IA génératives en soutien à la recherche marketing : Test de ChatGPT

Subjects: AI; research process; marketing researchHammamet (Tunisie); France

  • Source: 21ème colloque international de l'Association Tunisienne de Marketinghttps://hal.science/hal-0454745021ème colloque international de l'Association

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Academic Journal

Marketing Negotiations in France, Germany, the United Kingdom, and the United States.

Subjects: *BUSINESS negotiation; *MARKETING; *NEGOTIATIONUNITED States; GERMANY (West); UNITED Kingdom

  • Source: Journal of Marketing. Apr88, Vol. 52 Issue 2, p49-62. 14p. 1 Diagram, 6 Charts.

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Academic Journal

Where Is Marketing Heading In France? A Review of the Literature.

Subjects: *MARKETING; *MARKETING channels; *PRODUCT managementFRANCE

  • Source: Journal of Marketing. Summer81, Vol. 45 Issue 3, p208-214. 7p.

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Academic Journal

Effect of National Identity on Multinational Promotional Strategy in Europe.

Subjects: *MARKETING strategy; *CONSUMER behavior; *INTERNATIONAL business enterprisesSCOTLAND; FRANCE; UNITED States

  • Source: Journal of Marketing. Oct1976, Vol. 40 Issue 4, p50-57. 8p.

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Academic Journal

Cross-National Comparisons and Consumer Stereotypes: A Case Study of Working and Non-Working Wives in the U.S. and France.

Subjects: *EMPLOYMENT of married women; *CONSUMER behavior; *MARKETING researchUNITED States; FRANCE

  • Source: Journal of Consumer Research. Jun76, Vol. 3 Issue 1, p12-20. 9p. 8 Charts, 2 Graphs.

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Academic Journal

La marque France vue de Chine.

Subjects: *PLACE marketing; *MARKETING research; FACE-to-face communicationFRANCE; SHANGHAI (China); CHINA

  • Source: Revue Française de Gestion. nov2011/dec2012, Vol. 37 Issue 218/219, p45-51. 7p.

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Academic Journal

L'étude de cas en Marketing : une méthode d'analyse et de rédaction du rapport de cas.

Subjects: *MARKETING research; *MARKETING strategy; *INDUSTRIAL researchFRANCE

  • Source: Recherche et Applications en Marketing (AFM c/o ESCP-EAP). 1992, Vol. 7 Issue 3, p89-101. 13p. 1 Diagram.

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Academic Journal

Des tonnes de tomes dans quelques pages de revue : six ans de bibliographie dans RAM.

Subjects: *MARKETING research; *MARKETING; *TRADE associationsFRANCE

  • Source: Recherche et Applications en Marketing (AFM c/o ESCP-EAP). 1992, Vol. 7 Issue 1, p65-98. 34p.

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Academic Journal

Preliminary investigation of the communication effects of "taboo" themes in advertising.

Subjects: *MARKETING research; *ADVERTISING effectiveness; *ADVERTISING campaignsMOROCCO; FRANCE

  • Source: European Journal of Marketing. 2012, Vol. 46 Issue 1/2, p215-236. 22p.

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Academic Journal

1ère journée de recherche des IUT sur la commercialisation.

Subjects: *MARKETING research; *BUSINESS research; *NEGOTIATIONFRANCE

  • Source: Revue Management et Avenir. sep2011, Issue 47, p185-188. 4p.

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  • 1-10 of  48 نتائج ل ""marketing""