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AN INTEGRATED MODEL OF DIGITAL MARKETING CURRICULUM DESIGN.

• Authors : Zahay, Debra¹, ; Pollitte, Wesley A.¹; Reavey, Brooke²

• Source: Marketing Education Review; Fall2022, Vol. 32 Issue 3, p205-223, 19p, 1 Black and White Photograph, 2 Diagrams, 2 Charts, 1 Graph

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Political Marketing Models: The Curious Incident of the Dog that Doesn't Bark HEATHER SAVIGNY AND MICK TEMPLE THE MEDIA AND POLITICAL MARKETING.

• Authors : Savigny, Heather¹; Temple, Mick²

• Source: Political Studies. Dec2010, Vol. 58 Issue 5, p1049-1064. 16p.

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tAmiNg the trouble mAker.

• Authors : Grapentine, Terry H.

Subjects: MULTICOLLINEARITY; MULTIPLE regression analysis; MARKETING research

• Source: Marketing Research. Winter2010, Vol. 22 Issue 4, p14-19. 6p. 1 Color Photograph, 2 Diagrams, 1 Chart.

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How Big.

• Authors : Sheth-Voss, Pieter

Subjects: OPERATIONS research; HEURISTIC; MARKETING research

• Source: Marketing Research. Summer2008, Vol. 20 Issue 2, p25-29. 4p. 1 Color Photograph, 4 Graphs.

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RETHINKING THE Chain.

• Authors : Shaw, Robert; Kotler, Philip

Subjects: MARKETING models; MARKETING theory; MARKETING management

• Source: Marketing Management. Jul/Aug2009, Vol. 18 Issue 4, p18-23. 6p. 1 Color Photograph, 2 Diagrams.

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A Tale of Three Researchers.

• Authors : SMITH, PAUL

Subjects: CONSUMER research; MARKETING strategy; MARKETING research

• Source: Marketing Research. Winter2012, Vol. 24 Issue 4, p6-8. 3p. 3 Color Photographs.

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From Information to Theory.

• Authors : Grapentine, Terry H.; Teas, R. Kenneth

Subjects: MARKETING research; MARKETING management; MARKETING models

• Source: Marketing Research. Spring2012, Vol. 24 Issue 3, p23-25. 3p.

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Time to Lead.

• Authors : Blackshaw, Pete

Subjects: MARKETING research; CONSUMER research; MARKETING management

• Source: Marketing Management. May/Jun2007, Vol. 16 Issue 3, p42-44. 3p. 1 Color Photograph, 1 Illustration.

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One Size Does Not Fit All.

• Authors : Henderson, Naomi R.

Subjects: MARKETING research; MARKETING management; MARKETING models

• Source: Marketing Research. Spring2012, Vol. 24 Issue 3, p28-29. 2p.

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