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The new rules of green marketing : strategies, tools, and inspiration for sustainable branding.

• Authors : Ottman, Jacquelyn A., author

Subjects: Green marketing; Marketing; Electronic books

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The relationships between the multidimensional planned behavior model, green brand awareness, green marketing activities, and purchase intention.

• Authors : Baltaci DÇ; Department of Hair Care and Beauty Services, Vocational School of Social Science, Gumushane University, Gumushane, Turkey.; Durmaz Y

Subjects: Intention* ; Consumer Behavior*/Consumer Behavior*/Consumer Behavior*/statistics & numerical data ; Marketing*/Marketing*/Marketing*/methods

• Source: Brain and behavior [Brain Behav] 2024 Jun; Vol. 14 (6), pp. e3584.Publisher: John Wiley & Sons Country of Publication: United States NLM ID: 101570837 Publication Model: Print Cited Medium: Internet ISSN:

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The Contribution of Green Marketing in the Development of a Sustainable Destination through Advanced Clustering Methods.

• Authors : Gheorghe, Georgică¹ (AUTHOR) ; Tudorache, Petronela² (AUTHOR) ; Roşca, Ioan Mihai² (AUTHOR)

Subjects: *GREEN marketing; *SUSTAINABLE tourism; *MARKETINGROMANIA

• Source: Sustainability (2071-1050). Sep2023, Vol. 15 Issue 18, p13691. 24p.

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Analysing the Influence of Green Marketing Communication in Consumers' Green Purchase Behaviour.

• Authors : Correia E; Coimbra Business School|ISCAC and CEFAGE, 3040-316 Coimbra, Portugal.; Sousa S

Subjects: Marketing*/Marketing*/Marketing*/methods ; Communication*; Female

• Source: International journal of environmental research and public health [Int J Environ Res Public Health] 2023 Jan 11; Vol. 20 (2). Date of Electronic Publication: 2023 Jan 11.Publisher: MDPI Country of Publication: Switzerland NLM ID: 101238455 Publication Model: Electronic Cited Medium: Internet ISSN: 1660-4601

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ÇEVRE DOSTU MESAJLAR: 'YEŞİL PAZARLAMA MI YOKSA YEŞİL YIKAMA MI?' BİR LİTERATÜR TARAMASI.

• Authors : BORAN, Tuğçe¹

• Source: Dogus University Journal / Doğuş Üniversitesi Dergisi. Jul2023, Vol. 24 Issue 2, p323-339. 17p.

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Green Paradox in Emerging Tourism Supply Chains: Achieving Green Consumption Behavior through Strategic Green Marketing Orientation, Brand Social Responsibility, and Green Image.

• Authors : Khan MI; Department of Management Sciences, Capital University of Science and Technology, Islamabad 44000, Pakistan.; Khalid S

Subjects: Marketing* ; Tourism*; Cross-Sectional Studies

• Source: International journal of environmental research and public health [Int J Environ Res Public Health] 2021 Sep 13; Vol. 18 (18). Date of Electronic Publication: 2021 Sep 13.Publisher: MDPI Country of Publication: Switzerland NLM ID: 101238455 Publication Model: Electronic Cited Medium: Internet ISSN: 1660-4601

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THE INFLUENCE OF ENVIRONMENTAL AWARENESS AND GREEN MARKETING ON PURCHASING DECISIONS FOR ECO-FRIENDLY PRODUCTS THROUGH ENVIRONMENTAL KNOWLEDGE OF ECO-FRIENDLY PACKAGING CONSUMERS

• Authors : Purwanto F.X.A.; Harahap N.; Khusaini M.

Subjects: marketing; purchasing; products

• Source: Russian Journal of Agricultural and Socio-Economic Sciences, Vol 150, Iss 6, Pp 36-44 (2024)

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IS GREEN MARKETING AN OXYMORON? A HOLISTIC VIEWPOINT.

• Authors : Izagirre-Olaizola, Julen¹

• Source: TRAMES: A Journal of the Humanities & Social Sciences. 2021, Vol. 25 Issue 3, p321-338. 18p.

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Organic Food Purchases in an Emerging Market: The Influence of Consumers' Personal Factors and Green Marketing Practices of Food Stores.

• Authors : Nguyen HV; Department of Research Administration, Thuongmai University, Hanoi 100000, Vietnam. .; Business Sustainability Research Group, Thuongmai University, Hanoi 100000, Vietnam. .

Subjects: Food Preferences* ; Food, Organic*; Consumer Behavior/Consumer Behavior/Consumer Behavior/*statistics & numerical data

• Source: International journal of environmental research and public health [Int J Environ Res Public Health] 2019 Mar 22; Vol. 16 (6). Date of Electronic Publication: 2019 Mar 22.Publisher: MDPI Country of Publication: Switzerland NLM ID: 101238455 Publication Model: Electronic Cited Medium: Internet ISSN: 1660-4601

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A Green Marketing Course for Business Undergraduates

• Authors : Rudell, Fredrica

Subjects: Marketing; Undergraduate Students; Business Administration Education

• Source: Journal of Case Studies in Education. Jan 2011 1.8

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