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Academic Journal

Winning your customers' minds and hearts:Disentangling the effects of lock-in and affective customer experience on retention

Subjects: Customer retention; Lock-in; Affective customer experience

  • Source: Gao , L , de Haan , E , Melero-Polo , I & Sese , F J 2023 , ' Winning your customers' minds and hearts : Disentangling the effects of lock-in and affective customer

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