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Unraveling Green Marketing and Greenwashing: A Systematic Review in the Context of the Fashion and Textiles Industry.

• Authors : Badhwar, Aayushi¹ (AUTHOR) ; Islam, Saniyat¹ (AUTHOR) ; Tan, Caroline Swee Lin¹ (AUTHOR)

Subjects: *GREEN marketing; *CLOTHING industry; *TEXTILE industry

• Source: Sustainability (2071-1050). Apr2024, Vol. 16 Issue 7, p2738. 17p.

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Green Marketing and Greenwashing in Poland and France, a Comparison of Consumer Reactions.

• Authors : Kowalik, Izabela¹ ; Leyge, Marine² ; Sikora, Tomasz¹

• Source: International Journal of Contemporary Management. Mar2024, Vol. 60 Issue 1, p60-74. 15p.

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DIFERENCIANDO MARKETING VERDE DE GREENWASHING COM BASE EM DADOS DO BANCO DO BRASIL S.A. E NATURA & CO.

• Authors : da Costa, Camila¹; Schreiber, Dusan¹; Schmitt Figueiró, Paola¹

• Source: Comunicação e Sociedade. ene-jun2024, Vol. 45, p1-20. 20p.

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The Dark Side of Green Marketing: How Greenwashing Affects Circular Consumption?

• Authors : Lopes, João M.¹ (AUTHOR) ; Gomes, Sofia² (AUTHOR); Trancoso, Tiago³ (AUTHOR)

Subjects: *GREEN marketing; *CONSUMER behavior; *GREENWASHING (Marketing)

• Source: Sustainability (2071-1050). Aug2023, Vol. 15 Issue 15, p11649. 17p.

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Impact of green marketing, greenwashing and green confusion on green brand equity

• Authors : Abdul Qayyum; Raja Ahmed Jamil; Amnah Sehar

Subjects: Brand credibility; Brand equity; Green marketing

• Source: Spanish Journal of Marketing-ESIC, Vol 27, Iss 3, Pp 286-305 (2023)

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Los efectos limitados del marketing verde en la actitud hacia las marcas comerciales.

• Authors : Sánchez, Álvaro Jiménez¹ ; Frutos-Torres, Belinda de¹; Margalina, Vasilica-Maria¹

• Source: Revista Latina de Comunicación Social. 2023, Issue 81, p23-43. 21p.

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СЪЗДАВАНЕ НА КОНКУРЕНТНО ПРЕДИМСТВО ЧРЕЗ ИНТЕГРАЦИЯ НА УПРАВЛЕНИЕТО НА ЗЕЛЕНИТЕ ВЕРИГИ ЗА ДОСТАВКИ И ЗЕЛЕНИЯ МАРКЕТИНГ.

• Authors : Тодорова, Теодора¹

• Source: Management & Education / Upravlenie i Obrazovanie. 2021, Vol. 17 Issue 2, p147-151. 5p.

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Distinguishing Green Marketing From Greenwashing: Insights From Data Analysis of Banco do Brasil S.A. and Natura & Co. ; Diferenciando Marketing Verde de Greenwashing com Base em Dados do Banco do Brasil S.A. e Natura & Co.

• Authors : Costa, Camila da; Schreiber, Dusan; Figueiró, Paola Schmitt

Subjects: marketing verde; greenwashing; desenvolvimento socioambiental

• Source: Comunicação e Sociedade; Vol. 45 (2024): Publicidade e Desenvolvimento Sustentável; e024002 ; Comunicação e Sociedade; Vol. 45 (2024): Advertising and Sustainable Development; e024002 ; 2183-3575

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Green marketing in the context of sustainable tourism: Current situation and Perspectives

• Authors : EL BALBAL , Karima; OMARI , Soumia

Subjects: Sustainable tourism; Tourism; Green marketing

• Source: Revue Internationale de la Recherche Scientifique (Revue-IRS); Vol. 2 No. 1 (2024): Numéro 01 (2024); 71-82 ; 2958-8413

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Marketing and sustainability: Consumer perceptions and marketing strategies applied to green marketing

• Authors : Lopes, Luisa; Esteves, Salete; Sousa, Tony

Subjects: Green marketing; Greenwashing; Sustainability

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