نتائج البحث

Analysis of the Conceptual Frameworks of Green Marketing.

• Authors : Kiyak, Deimena¹ (AUTHOR) ; Grigoliene, Rasa² (AUTHOR)

Subjects: *GREEN marketing; *CONSUMER behavior; *CONSUMER attitudes

• Source: Sustainability (2071-1050). Nov2023, Vol. 15 Issue 21, p15630. 20p.

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THE INTERPLAY OF ECO-INNOVATION AND MARKET UNCERTAINTY ON GREEN MARKETING ORIENTATION AND BUSINESS PERFORMANCE.

• Authors : Shaukat, Fatima¹; Zaman, Hafiz Muhammad Fakhar² ; Thi Thanh Nga Nguyen³

• Source: Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj. 2023, Vol. 14 Issue 4, p48-68. 21p.

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Green Marketing and Repurchase Intention: Stewardship of Green Advertisement, Brand Awareness, Brand Equity, Green Innovativeness, and Brand Innovativeness.

• Authors : Pancić, Mladen¹ (AUTHOR) ; Serdarušić, Hrvoje¹ (AUTHOR); Ćućić, Dražen¹ (AUTHOR)

Subjects: *GREEN marketing; *BRAND equity; *CONSUMER behavior

• Source: Sustainability (2071-1050). Aug2023, Vol. 15 Issue 16, p12534. 22p.

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Green Marketing in the Digital Age: A Systematic Literature Review.

• Authors : Alkhatib, Sewar¹ (AUTHOR) ; Kecskés, Petra² (AUTHOR) ; Keller, Veronika³ (AUTHOR)

Subjects: *GREEN marketing; *DIGITAL technology; *INTERNET marketing

• Source: Sustainability (2071-1050). Aug2023, Vol. 15 Issue 16, p12369. 16p.

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GREEN MARKETING.

• Authors : RISTESKA, Lidija

• Source: Vizione. 2023, Issue 41, p243-258. 16p.

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Green Marketing Practices Related to Key Variables of Consumer Purchasing Behavior.

• Authors : García-Salirrosas, Elizabeth Emperatriz¹ (AUTHOR) ; Rondon-Eusebio, Rafael Fernando² (AUTHOR)

Subjects: *CONSUMER behavior; *GREEN marketing; *SUSTAINABLE consumption

• Source: Sustainability (2071-1050). Jul2022, Vol. 14 Issue 14, pN.PAG-N.PAG. 19p.

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The Impact of Green Investment and Green Marketing on Business Performance: The Mediation Role of Corporate Social Responsibility in Ethiopia's Chinese Textile Companies.

• Authors : Zhang, Youtang¹ (AUTHOR) ; Berhe, Hagos Mesfin¹ (AUTHOR)

Subjects: *SUSTAINABLE investing; *SOCIAL responsibility of business; *GREEN marketingETHIOPIA

• Source: Sustainability (2071-1050). Apr2022, Vol. 14 Issue 7, p3883. 24p.

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Green Marketing: The Approach for A Good Competitive Position And Higher Public Interest.

• Authors : SAOUSSEN, BOUZIDA; CHAFIA, CHAOUI

Subjects: *GREENWASHING (Marketing); *GREEN marketing; *PUBLIC interest

• Source: REMAH Journal. fev2020, Issue 40, p347-361. 15p.

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YEŞİL PAZARLAMA AÇISINDAN ÇİMENTO SANAYİSİNDEKİ UYGULAMALAR: ELAZIĞ’DA ÖRNEK OLAY İNCELEMESİ.

• Authors : GÖK, Ayda¹ ; YÜZGEÇ, Zeynep²

• Source: Firat University Journal of Social Sciences / Firat Üniversitesi Sosyal Bilimler Dergisi. Jan2020, Vol. 30 Issue 1, p159-176. 18p.

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Analisis Manajemen Hijau dan Bisnis Hijau pada Pemasaran Hijau Pariwisata Maritim: The Analysis of Green Management and Green Business on Green Marketing of Maritime Tourism

• Authors : Dewi Nusraningrum; Tri Mayang Meka; Popy Meilina

Subjects: green management; green marketing; green business

• Source: SENTIMAS: Seminar Nasional Penelitian dan Pengabdian Masyarakat; SENTIMAS-1 2022 (25 Agustus 2022); 449-454 ; 2830-3083

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