نتائج البحث

The Effect of eWOM and Webcare on Customer Engagement and Brand Loyalty toward Live Streaming Platforms.

• Authors : Jiali Zhu¹; Xia Lin¹

Subjects: *WORD of mouth advertising; *CUSTOMER relations; *BRAND loyalty

• Source: Journal of Business & Management Studies (2709-0876). Jul/Aug2024, Vol. 6 Issue 4, p56-66. 11p.

تفاصيل العنوان

The Effect of Influencer Marketing on Consumer Engagement and Brand Loyalty.

• Authors : Sean Calvin Shin Ching Yong¹ ; Xing Gao²; Wen Sern Poh³

• Source: International Journal of Multidisciplinary: Applied Business & Education Research. Jul2024, Vol. 5 Issue 7, p2357-2364. 8p.

تفاصيل العنوان

Navigating the Omnichannel Landscape: Unraveling the Antecedents of Customer Loyalty.

• Authors : Hyeon Jo¹; Youngsok Bang²

• Source: SAGE Open. Jan-Mar2024, Vol. 14 Issue 1, p1-23. 23p.

تفاصيل العنوان

Human Dimension as the Key Success Factor in Experience Management. The Emotional Connection as the Best Loyalty Strategy

• Authors : Louzao Belmonte, Nuria; University/Department: Universitat de Barcelona. Facultat d'Economia i Empresa; ...

Subjects: Hoteleria; Hostelería; Hospitality industry

• Source: TDX (Tesis Doctorals en Xarxa)

تفاصيل العنوان

Effects of Service Quality, Loyalty Programs, Pricing Strategies, and Customer Engagement on Firms' Performance in Egyptian Travel Agencies: Mediating Effects of Customer Retention.

• Authors : Elgarhy, Sayed Darwish¹ (AUTHOR)

Subjects: *CUSTOMER loyalty programs; *CUSTOMER retention; *CUSTOMER relations

• Source: Journal of Quality Assurance in Hospitality & Tourism. 2023, Vol. 24 Issue 6, p753-781. 29p.

تفاصيل العنوان

Investigating the Impact of Online Brand Communities on Online Customer Engagement and Brand Loyalty.

• Authors : Gupta, Rajeev¹ (AUTHOR); Kumar, Vikas² (AUTHOR); Kaushik, Arun Kumar² (AUTHOR)

Subjects: *BRAND communities; *BRAND loyalty; *VIRTUAL communities

• Source: Journal of Global Marketing. 2023, Vol. 36 Issue 4, p319-338. 20p. 2 Diagrams, 6 Charts.

تفاصيل العنوان

Impact of Customer Value, Public Relations Perception and Brand Image on Customer Loyalty toward GSM Operators in Turkey.

• Authors : Kılıç, Hilal¹ ; Abdoul-Azize, Hamidou Taffa² ; Türker, Onur³

• Source: Celal Bayar University Journal of Social Sciences / Celal Bayar Üniversitesi Sosyal Bilimler Dergisi. Dec2023, Vol. 21 Issue 4, p131-144. 14p.

تفاصيل العنوان

The Stairs of Customer Loyalty

• Authors : Alessandra, Anthony J.

Subjects: Customer services; Customer relations; Customer loyaltyBUSINESS & ECONOMICS / Customer Relations

تفاصيل العنوان

Research: Consumers Spend Loyalty Points and Cash Differently.

• Authors : So Yeon Chun; Lim, Freddy; Ville Satopää

Subjects: SOCIAL media; J. Paul Getty Museum; HARVARD Business School

• Source: Harvard Business Review Digital Articles. 8/23/2024, p1-5. 5p.

تفاصيل العنوان

Boosting Brand Engagement and Loyalty through Gamified Loyalty Programmes.

• Authors : Bitrián Arcas, Paula¹ ; Catalán Gil, Sara¹

• Source: UCJC Business & Society Review. 2022 4th Quarter, Vol. 19 Issue 75, p144-181. 38p.

تفاصيل العنوان