نتائج البحث

Influence of Information Technology on Personalized Marketing and Customer Retention Strategiesv.

• Authors : Deshmukh, Sachin B.¹, ; Sharma, Anil², ; Dhole, Vijay³,

• Source: Library of Progress-Library Science, Information Technology & Computer; Jul-Dec2024, Vol. 44 Issue 2, p501-507, 7p

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Epistemological Jangle and Jingle Fallacies in the Consumer–Brand Relationship Subfield: A Call to Action.

• Authors : Albert, Noel (AUTHOR); Thomson, Matthew (AUTHOR)

Subjects: *CUSTOMER relationship management; *CUSTOMER relations; *BRAND loyalty

• Source: Journal of Consumer Research. Aug2024, Vol. 51 Issue 2, p383-407. 25p.

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How to Use Games to Build Relationships with Your Customers.

• Authors : Runge, Julian; van Dreunen, Joost

Subjects: SHARED virtual environments; BUSINESS planning; GENERATIVE artificial intelligence

• Source: Harvard Business Review Digital Articles. 11/20/2024, p1-12. 12p.

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A Study on antecedent factors driving customer retention in B2C market place through online platform interactions.

• Authors : H., Lekha¹; C. S., Madhu¹; S. A., Vignesh Karthik¹

• Source: Turkish Online Journal of Qualitative Inquiry; 2021, Vol. 12 Issue 7, p11104-11115, 12p

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Strategies for success in online sales.

• Authors : Rasheed, Sarah

Subjects: *INTERNET sales; *CUSTOMER retention; *MARKETING

• Source: Australian & New Zealand Grapegrower & Winemaker. Jun2024, Issue 725, p84-87. 4p.

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Fun and Function of Uncertainty: Uncertain Incentives Reinforce Repetition Decisions.

• Authors : Shen, Luxi¹ (AUTHOR) ; Hsee, Christopher K² (AUTHOR); Talloen, Joachim H³ (AUTHOR)

Subjects: *UNCERTAINTY; *CONSUMER behavior; *INCENTIVE (Psychology)

• Source: Journal of Consumer Research. Jun2019, Vol. 46 Issue 1, p69-81. 13p.

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'Kafeteria Sihat' initiative in Malaysian public hospitals: Do customers accept it?

• Authors : Abdul Rahman, Abdul Rais¹ (AUTHOR) ; Zahari, Mohd Salehuddin Mohd¹ (AUTHOR); Tamby Chik, Chemah¹ (AUTHOR)

Subjects: *PUBLIC hospitals; *CONSUMER behavior; *CUSTOMER retentionSELANGOR; MALAYSIA

• Source: Journal of Foodservice Business Research. 2020, Vol. 23 Issue 1, p57-77. 21p.

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FUTURE OF RETAIL MEDIA: Disrupting the Consumer Purchase Funnel.

• Authors : MYERS, JACK

Subjects: *CUSTOMER retention; *POINT-of-sale advertising; *CONSUMER behavior

• Source: SupermarketNews. May2022, Vol. 15 Issue 5, p6-8. 3p.

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Key Determinants of Upscale Restaurant Patrons’ Repeat Purchase Behavior: Testing the Impact of Inertia.

• Authors : Han, Heesup¹ (AUTHOR); Kim, Wansoo² (AUTHOR) ; Lee, Sanghyeop³ (AUTHOR)

Subjects: *MARKETPLACES; *CONSUMER behavior; *RESTAURANTS

• Source: Journal of Quality Assurance in Hospitality & Tourism. Jan-Mar2018, Vol. 19 Issue 1, p66-82. 17p.

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Aptamil´s decline in the growing up milk category in the United Kingdom: optimizing the value proposition to meet customer expectations and increase customer retention

• Authors : Lorusso, Roberta; Lages, Carmen

Subjects: Consumer behavior; Customer retention; Customer satisfaction

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