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Operations-Based Strategy.

• Authors : Hayes, Robert H.; Upton, David M.

Subjects: STRATEGIC planning; BUSINESS success; MARKETING strategy

• Source: California Management Review. Summer98, Vol. 40 Issue 4, p8-25. 18p.

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Selling to the Moneyed Masses.

• Authors : Nunes, Paul F.¹; Johnson, Brian A.²; Breene, R. Timothy S.³

Subjects: *MASS markets; *MARKET positioning; *MARKETING of new productsPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

• Source: Harvard Business Review. Jul/Aug2004, Vol. 82 Issue 7/8, p94-104. 11p. 2 Color Photographs, 1 Black and White Photograph, 1 Chart, 2 Graphs.

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Gargling With Peanut Butter.

Subjects: BUSINESS success; PEANUT butter; MARKET positioning

• Source: Forbes. 10/15/1977, Vol. 120 Issue 8, p114-114. 1p.

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Beaver Street Fisheries Reels In RFID.

Subjects: *RADIO frequency identification systems; *SHIPMENT of goods; *FISH tagging

• Source: Food Logistics. Jan/Feb2007, Issue 92, p50-52. 3p.

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Establishing a standard: Competitive strategy and technological standards in winner-take-all industries.

• Authors : Hill, Charles W. L.

Subjects: STRATEGIC alliances (Business); INDUSTRIAL management; STRATEGIC planning

• Source: Academy of Management Executive. May97, Vol. 11 Issue 2, p7-25. 19p. 1 Diagram, 2 Charts.

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Blind spots in competitive analysis.

• Authors : Zahra, Shaker A.; Chaples, Sherry S.

Subjects: STRATEGIC planning; ECONOMIC aspects of decision making; EXECUTIVES' attitudes

• Source: Academy of Management Executive. May93, Vol. 7 Issue 2, p7-28. 22p. 1 Chart.

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Sky's The Limit.

• Authors : Landi, Heather

Subjects: *BUSINESS success; *ALCOHOLIC beverage industry; *MARKET positioning

• Source: Beverage World. 5/15/2008, Vol. 127 Issue 5, p26-32. 5p.

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Innovation as a Last Resort.

• Authors : Treacy, Michael

Subjects: CORPORATE growth; RISK assessment; STRATEGIC planning

• Source: Harvard Business Review. Jul/Aug2004, Vol. 82 Issue 7/8, p29-30. 2p. 1 Color Photograph, 1 Diagram.

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Brands on the cusp.

• Authors : LIDDLE, ALAN J.¹

Subjects: *CHAIN restaurants; *FOOD service; *LISTS

• Source: Nation's Restaurant News. 8/19/2013, Vol. 47 Issue 16, p1-21. 3p.

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The perceived veracity of PIMS strategy principles in Japan: An empirical inquiry.

• Authors : Kotabe, Masaaki; Duhan, Dale F.; Smith Jr., David K.

Subjects: EXECUTIVES' attitudes; MANAGEMENT; MARKET positioningJAPAN; UNITED States

• Source: Journal of Marketing; Jan91, Vol. 55 Issue 1, p26, 16p, 1 Diagram, 2 Charts, 1 Graph

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