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Subject : business

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Academic Journal

Awareness and readiness to use artificial intelligence by the adult population of Ukraine: Survey results

Authors : Svitlana Tarasenko; Oleksandra Karintseva; Wojciech Duranowski

Subjects: artificial intelligence; gender aspect; information awareness

Source: Problems and Perspectives in Management, Vol 22, Iss 4, Pp 1-13 (2024)

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Academic Journal

Environmental Knowledge, Awareness, Attitude Toward Purchase Intention, Mediated by Infrastructure Readiness & Price Affordability of Electric Vehicle (EV): Case in Indonesia

Authors : Naufalian Ramadhan; Nurdayadi Nurdayadi; Alfiandri Alfiandri

Subjects: affordability; automotive industry; customer adoption

Source: Jurnal Administrasi Bisnis, Vol 13, Iss 2, Pp 1-14 (2024)

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Academic Journal

The role of purchasing interest: do halal certification and halal awareness determine purchasing decisions?

Authors : Irfan Agung Purnomo; Heri Pratikto; Naswan Suharsono

Subjects: halal certification, halal awareness, purchase interest, purchase decision, msmes; Business; HF5001-6182

Source: Manajemen dan Bisnis, Vol 23, Iss 2, Pp 364-373 (2024)

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Academic Journal

Social media marketing impact on Gen Z's brand engagement, awareness and image

Authors : I Gede Wahyu Artha Kusuma; Fatmasari Endayani; Aditya Budi K

Subjects: brand awareness, brand image, , consumer brand engagement, generation z, social media marketing; Business; HF5001-6182

Source: Manajemen dan Bisnis, Vol 23, Iss 2, Pp 480-490 (2024)

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Academic Journal

The Impacts of Digital Marketing on Brand Awareness: Consumers Perspectives on Sportswear Industry

Authors : Eunice Nyange

Subjects: brand awareness; digital marketing; sportswear

Source: International Journal of Management, Accounting and Economics, Vol 11, Iss 8, Pp 1004-1025 (2024)

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Academic Journal

Unveiling the Impact of Audience Involvement, Celebrity Worship, Brand Awareness, and Perceived Product Quality on Purchase and Visit Intentions

Authors : Juniarty Siahaan; Yuca Yolanda Sari; Cynthia Anna Wijayanti

Subjects: audience involvement, brand awareness, celebrity worship, perceived product quality, purchase and visit intention; Business; HF5001-6182

Source: Journal of Management and Business Review, Vol 21, Iss 2, Pp 200-220 (2024)

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Academic Journal

Strategy Development to Improve Brand Awareness and Sales Performance

Authors : Nabilla Putri Nofela; Prawira Fajarindra Belgiawan

Subjects: brand awareness; content marketing; digital marketing

Source: Almana: Jurnal Manajemen dan Bisnis, Vol 8, Iss 2, Pp 366-375 (2024)

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Academic Journal

The fintech frontier: Investigating fintech entrepreneurial intentions in the light of fintech awareness

Authors : Abin JOHN; Selvaraj VANITHA; Muhammed JISHAM

Subjects: fintech; entrepreneurial intention; theory of planned behaviour

Source: Theoretical and Applied Economics, Vol XXXI, Iss 2, Pp 315-324 (2024)

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Academic Journal

The Moderating Roles of Environmental Awareness and Product Knowledge on the Impact of Marketing Mix Elements on Purchase Intention

Authors : Suchart Tripopsakul

Subjects: Environmental Awareness, Product Knowledge, Marketing Mix, Purchase Intention, Electric Vehicles, Thailand; Management. Industrial management; HD28-70

Source: International Review of Management and Marketing, Vol 14, Iss 6 (2024)

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Academic Journal

Assessing Fintech Awareness and Knowledge Among Students at Selected Universities in Somalia

Authors : Abdirahman Abdinur Awale; Dayah Abdi Kulmie

Subjects: Fintech, Financial Services, Digitalization, Awareness, Internet of Things, Somalia; Business; HF5001-6182

Source: International Journal of Economics and Financial Issues, Vol 14, Iss 6 (2024)

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نتائج البحث

فلترة النتائج

Awareness and readiness to use artificial intelligence by the adult population of Ukraine: Survey results

Environmental Knowledge, Awareness, Attitude Toward Purchase Intention, Mediated by Infrastructure Readiness & Price Affordability of Electric Vehicle (EV): Case in Indonesia

The role of purchasing interest: do halal certification and halal awareness determine purchasing decisions?

Social media marketing impact on Gen Z's brand engagement, awareness and image

The Impacts of Digital Marketing on Brand Awareness: Consumers Perspectives on Sportswear Industry

Unveiling the Impact of Audience Involvement, Celebrity Worship, Brand Awareness, and Perceived Product Quality on Purchase and Visit Intentions

Strategy Development to Improve Brand Awareness and Sales Performance

The fintech frontier: Investigating fintech entrepreneurial intentions in the light of fintech awareness

The Moderating Roles of Environmental Awareness and Product Knowledge on the Impact of Marketing Mix Elements on Purchase Intention

Assessing Fintech Awareness and Knowledge Among Students at Selected Universities in Somalia

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