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What's in Store?

• Authors : Latta, Michael; Mitchell, Mark; Anderson, Thomas

Subjects: PHARMACEUTICAL industry; ADVERTISING; NONPRESCRIPTION drugs

• Source: Marketing Health Services. Fall2008, Vol. 28 Issue 3, p17-19. 3p. 1 Color Photograph, 1 Chart, 1 Graph.

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New age of P-O-P indicates alliances make for good marketing.

• Authors : Flom, Scott; Mitchell, Mark

Subjects: POINT-of-sale advertising; CUSTOMER services; MERCHANDISINGUNITED States

• Source: Marketing News. 11/22/99, Vol. 33 Issue 24, p22-22. 1/3p.

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Is Wal-Mart TV a smart buy or defensive one?

• Authors : Frazier, Mya

• Source: Advertising Age. 9/19/2005, Vol. 76 Issue 38, p3-49. 2p. 1 Color Photograph.

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