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Sports Sponsorship Is Reaching Record Highs, Led By Shohei Ohtani And MLB.

• Authors : Birnbaum, Justin (AUTHOR)

Subjects: Sports sponsorship; Hockey; Ohtani, Shohei, 1994-

• Source: Forbes.com. 1/9/2025, pN.PAG-N.PAG. 1p.

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International journal of sports marketing & sponsorship. [electronic resource].

• Authors : Institute of Sports Sponsorship.

Subjects: Sports -- Marketing -- Periodicals; Sports sponsorship -- Periodicals; Sports -- Marketing

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Disguising Commercial Intentions: Sponsorship Disclosure Practices of Mexican Instamoms

• Authors : Sádaba-Chalezquer, Charo; Zozaya-Durazo, Luisa

Subjects: Publizistische Medien, Journalismus,Verlagswesen; Wirtschaft; News media, journalism, publishing

• Source: Media and Communication, 10, 1, 124-135, New Narratives for New Consumers: Influencers and the Millennial and Centennial Generations

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New York struggles to fund Pride events as corporate donors pull back support: Organizers are facing sponsorship shortages this year amid retreating DEI efforts and economic uncertainties.

• Authors : Grieve, Jack (AUTHOR)

Subjects: LGBTQ+ pride celebrations; LGBTQ+ pride parades; Deutsche Bank AG

• Source: Crain's New York Business. 6/16/2025, Vol. 41 Issue 23, p3-3. 1p.

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Inter Milan to Repay Bonds Tied to Sponsorship and Media Rights.

• Authors : Morpurgo, Giulia (AUTHOR)

Subjects: Bonds (Finance); Media rights; Soccer teams

• Source: Bloomberg.com. 6/13/2025, pN.PAG-N.PAG. 1p.

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St. Louis Pride Says Anheuser-Busch Ended Sponsorship—As Corporate Support For LGBTQ Pride Celebrations Dwindles.

• Authors : Murray, Conor (AUTHOR)

Subjects: LGBTQ+ pride celebrations; LGBTQ+ people; Corporate sponsorship

• Source: Forbes.com. 3/25/2025, pN.PAG-N.PAG. 1p.

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How to Do Sponsorship Right.

• Authors : Ibarra, Herminia

Subjects: Business mentorships; Mentoring; Mentors

• Source: Harvard Business Review. Nov/Dec2022, Vol. 100 Issue 6, p110-119. 10p. 5 Color Photographs, 1 Diagram.

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How Kodak lost the 1984 Olympic sponsorship race.

Subjects: OLYMPIC Games (23rd : 1984 : Los Angeles, Calif.); SPORTS sponsorship

• Source: BusinessWeek. 2/1/1982, Issue 2724, p51-51. 1/2p.

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The ultimate sponsorship.

• Authors : Lane, Randall; Levine, Joshua

Subjects: SPORTS sponsorship; SPORTS teams; TELEVISION advertisingUNITED States

• Source: Forbes. 3/14/1994, Vol. 153 Issue 6, p106-106. 1p. 1 Color Photograph.

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Bank of America Strikes Sponsorship Deal for 2026 FIFA World Cup.

• Authors : Doherty, Katherine (AUTHOR)

Subjects: Bank of America Corp.; Sports sponsorship; Retail banking

• Source: Bloomberg.com. 8/15/2024, pN.PAG-N.PAG. 1p.

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