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Breaking the bond : A quantitative study on the impact of external support on state sponsorship termination

• Authors : Adriansson, Matilda

Subjects: state sponsorship; external support; state sponsorship termination

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Sponsorship programmes and corruption in sport: management responses to a growing threat

• Authors : Manoli, Argyro Elisavet; Roberts, Samantha; Chadwick, Simon

Subjects: N800 - Hospitality, leisure, sport, tourism & transport; Book Section; PeerReviewed

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Sponsorship of major sport events : a creating shared value approach

• Authors : Cook, David; Simkin, Lyndon

Subjects: Creation of Shared Value; Actor Engagement; Service Ecosystems

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Sustainability Sparks for Sponsorship Strategies : A qualitative study on decision-making in sponsorship

• Authors : Hägglund, Amalia; Landfeldt, Malin

Subjects: Sponsorship; Decision-making; Sustainability

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Is Sport Sponsorship on Social Media the Golden Goal for Brands? : A Mixed-Method Study on Consumers´ Perception of Sport Sponsorship on Social Media

• Authors : Ericson, Tilde; Lundell, Emma

Subjects: Sport Sponsorship; Sport Sponsorship Social Media; Generation Z

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Supporterkulturens påverkan på Allsvenska fotbollsklubbars sponsringssamarbeten : Supporterkulturens betydelse för sponsringen av Allsvenska fotbollsklubbar

• Authors : Larsson, Andreas; Lisskar, Erika

Subjects: Sponsorship; Supporter culture; Allsvenskan

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eSports Sponsorship: An Empirical Study on the Perception of eSports Consumers: Investigation on Gender and Sponsor Type Effects

• Authors : Wu, Yijin

Subjects: Department of Business Administration; 330 Economics; Sports Management, eSports, Sponsorship, Gender Study, Sponsor Types

• Source: Wu, Yijin. eSports Sponsorship: An Empirical Study on the Perception of eSports Consumers: Investigation on Gender and Sponsor Type Effects. 2024, University of Zurich,

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ADVERTISING AND SPONSORSHIP AS COMPONENTS OF SPORTS MARKETING

Subjects: marketing; sports marketing; brand

• Source: Economic Bulletin of National Technical University of Ukraine "Kyiv Polytechnical Institute"; No. 29 (2024): Economic Bulletin of NTUU "Kyiv Polytechnical Institute"; 156-160; 156-160; 156-160;

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The depth of influencer marketing : Unveiling the Impact of Sponsorship Disclosure on Influencer Trust, Expertise, Authenticity, and Purchase intention

• Authors : Kivilompolo, Isa; Sollenbring, Isabella

Subjects: Influencer marketing; Disclosed sponsorship; Trust

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Sponsring som marknadsföringsverktyg : En kvalitativ studie om varför företag sponsrar föreningar i Damallsvenskan

• Authors : Johnson, Linn; Johnson, Tilde

Subjects: Sponsorship; brand; commercialization

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