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Simultaneous Support for and Opposition to Brands : A Study on Brand Love and Hate - the Two Poles of Brand Polarisation

• Authors : Tornberg, Jussi; Karjaluoto, Heikki; Niininen, Outi ...

Subjects: viestintä; brändit; asiakkaat

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Customer Satisfaction, Brand Love, and Emotional Brand Attachment: Building Loyalty for Hospital Marketing

• Authors : Apria, Anggita Lusy; Parahiyanti, Cesya Rizkika

• Source: Advances in Economics, Business and Management Research ; Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2023) ; page 196-206 ; ISSN

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The Roles of Brand Love in Predicting Brand Loyalty

• Authors : Veraya; Kuswati, Rini

• Source: Proceedings of the International Conference on Economics and Business Studies (ICOEBS-22-2) ; Advances in Economics, Business and Management Research ; page 1063-1076 ; ISSN 2731-7854 2352-5428 ; ISBN

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Effects of green brand love on loyalty and green purchase behaviour : a comparative approach between pre and during pandemic consumers

• Authors : Morando, Martina; Kashif, Muhammad; Platania, Silvia

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Brand love in the market of new luxury versus old luxury

• Authors : Costa, Paula; Rodrigues, Paula

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The effect of brand engagement and brand love upon overall brand equity and repurchase intention: Case study on smartphone brands in Indonesian millennials

• Authors : Anjani, D.; Astuti, R.D.

• Source: Contemporary Research on Management and Business ; page 52-55 ; ISBN 9781003295952

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Product Type and Personality in Brand Relationships

• Authors : Voorn, Ronald, Lid lectoraat; Pruyn, Ad, Overig; Hegner, Sabrina, Overig ...

Subjects: Brand love; Merkvoorkeur

• Source: Consumer Brand Relationships: Meaning, Measuring, Managing. :83-106

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Love Wins : A Love Lens Approach to Cultivation of Organization-Stakeholder Relationships

• Authors : Badham, Mark;

Subjects: ethical public relations; intimacy; love

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