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Academic Journal

Effects of Ad Music Attitude on Ad Attitude, Brand Attitude, and Purchase Intention.

Subjects: CONSUMER attitudes; INTENTION; ATTITUDE (Psychology)

  • Source: Journal of International Consumer Marketing. Oct-Dec2023, Vol. 35 Issue 5, p486-501. 16p. 1 Diagram, 5 Charts.

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  • 1-10 ل  16 نتائج ل ""Mediation Analysis""