نتائج البحث

Deriving happiness through extraordinary or ordinary brand experiences in times of COVID‐19 threat.

• Authors : Jiao, Jinfeng^1,2,3 (AUTHOR); Lu, Fang‐Chi^2,4 (AUTHOR); Chen, Nuoya^5,6 (AUTHOR)

Subjects: *HAPPINESS; *COVID-19; *COVID-19 pandemic

• Source: Journal of Consumer Affairs. Sep2022, Vol. 56 Issue 3, p1392-1419. 28p. 4 Color Photographs, 4 Charts, 5 Graphs.

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